ClickFunnels offers four pricing plans for different needs: the Launch plan at $97/month, the Scale plan at $197/month, the Optimize at $297/month, and the Dominate plan at $5,997/year.
Every single plan includes UNLIMITED funnels, pages, and visitors. No caps. No overages.
Want to test drive it first? ClickFunnels gives you 14-day free trial. Plus a 30-day money-back guarantee. That’s 44 days to decide if it works for you or not.
Zero risk.
But here’s the problem most people face: Which plan should you choose?
Pick too low and you’ll hit limits fast. Pick too high and you’re burning cash on features you don’t need.
This guide solves that problem. You’ll discover:
- The exact differences between each plan (and which features actually matter).
- Which plan to start with based on your business size.
- A comparison of ClickFunnels’ pricing plans with those of its competitors.
By the time you finish reading, you’ll know exactly which ClickFunnels plan fits your needs.
No guesswork. No regrets.
Clickfunnels Pricing Summary: How Much Does Clickfunnels Cost?
Features | Click Funnels Launch | Scale | Optimize | Dominate |
Monthly Price | $97 | $197 | $297 | Not Available |
Annual Price | $970 (≈ $81/mo) | $1,970 (≈ $164/mo) | $2,970 (≈$248/mo) | $5,997/yr |
Number of Funnels | Unlimited | Unlimited | Unlimited | Unlimited |
Number of Pages | Unlimited | Unlimited | Unlimited | Unlimited |
Workspace | 1 | 5 | 10 | 20 |
Team Members | 2 | 5 | 10 | 20 |
Contacts | 10,000 | 75,000 | 150,000 | 400,000 |
Email Sent | 50K emails/month | 300K emails/month | 750K emails/month | 1,2M emails/month |
Number of Courses | 3 | 6 | 10 | 20 |
Custom Domain | 5 | Unlimited | Unlimited | Unlimited |
Number of Visitors | Unlimited | Unlimited | Unlimited | Unlimited |
Appointments | ❌ | ✔️ | ✔️ | ✔️ |
Conversion Boosters | ❌ | ✔️ | ✔️ | ✔️ |
Countdown Funnels | ❌ | ✔️ | ✔️ | ✔️ |
Affiliate Center | ❌ | ❌ | ✔️ | ✔️ |
Group Onboarding Calls | ✔️ | ✔️ | ✔️ | ✔️ |
AI Tools | 1M Words | 2M Words | 5M Words | 10M Words |
Support | Standard Support | Priority + Live Chat Support | Priority + Live Chat Support | VIP Support |
Custom Code Editor | ❌ | ✔️ | ✔️ | ✔️ |
Webhooks/Full API Access | ❌ | ✔️ | ✔️ | ✔️ |
3H Private Onboarding | ❌ | ❌ | ❌ | ✔️ |
Single Sign-On (SSO) | ❌ | ❌ | ❌ | ✔️ |
The annual plans provide approximately 17% savings across the Launch, Scale, and Optimize plans when compared to monthly billing. The Dominate plan is only available as a yearly plan, reflecting its enterprise positioning and the comprehensive onboarding and support services included at this tier.
Each plan targets specific business stages.
- Launch works for testing ideas and building your first profitable funnel.
- Scale fits businesses generating consistent revenue who need room to grow.
- Optimize serves established companies running multiple campaigns.
- Dominate caters to agencies and enterprises demanding the absolute best.
The pricing reflects more than just feature counts. Higher plans include faster support response times, advanced integrations, and tools that genuinely impact conversion rates. But not everyone needs these extras.
Most small businesses find their sweet spot in Launch or Scale plans.
The Launch Plan ($97/month): Features & Best For
Launch gives you all the tools you need for marketing campaigns. With $97/month, you get: Unlimited funnels. Unlimited pages. Unlimited visitors.
Build as many sales funnels as your business needs. Create landing pages for every campaign. Handle massive traffic spikes without penalty.
But here’s what actually matters:
One workspace keeps everything organized when you’re flying solo or working with a small team. Two team member slots let you bring in your VA or business partner without paying for seats you don’t need.
The 10,000 contact limit?
That’s enough to build a seriously profitable online business. Most entrepreneurs never fill half that capacity in their first year.
Launch fits perfectly when you’re ready to stop playing around and start building real revenue. Maybe you’re tired of duct-taping together five different tools that barely talk to each other.
The 50,000 monthly email limit means you can communicate with your entire list five times without sweating.
Your core capabilities:
- 3 course slots for professional training delivery
- 5 custom domains for testing multiple offers
- 1 MILLION words of AI content monthly
- Standard support (24-48 hour response)
What about those “missing” features?
Custom code editor? You’re building proven funnel templates, not coding from scratch.
Webhook API access? Your simple tech stack doesn’t need complex integrations yet.
These become important later. Not when you’re focused on getting your first funnels profitable.
Think about it this way:
For $97 monthly, you’re replacing your landing page builder, email marketing platform, course hosting solution, and potentially several other tools.
One login. One bill. Everything is working together seamlessly.
That consolidation alone saves you 5-10 hours monthly in tech headaches. Time you can spend actually growing your business instead of fighting with technology.
The Scale Plan ($97/month): Most Popular Choice Analysis
Scale transforms ClickFunnels from a tool into a growth engine.
Additional features include:
- 5 workspaces.
- 75,000 contacts.
- 300,000 monthly emails.
- Unlimited custom domains.
- Priority + Live chat support.
- Custom Code Editor
- Webhooks/Full API Access
Now, you can run multiple brands. Test different offers. Keep everything isolated and professional.
The 75,000 contact limit changes everything. Build real email assets without deleting old leads. Send daily emails to your entire list with 300,000 monthly sends.
The Scale plan targets businesses generating $10,000 to $50,000 in monthly revenue, established coaches with multiple course offerings, and e-commerce requiring sophisticated funnel sequences. Priority email support and live chat access ensure faster resolution of technical issues.
Custom Code Editor + API Access breaks you free from templates. Add tracking pixels. Connect ANY software through webhooks. Build automations that run your business automatically.
2 million AI words monthly. Write complete campaigns without burning out.
For $197/month, you’re buying growth capacity and integration freedom.
This is where profitable funnels become scalable online businesses.
Most successful ClickFunnels users live here permanently. The sweet spot between features and complexity.
The Optimize Plan ($297/month): High-Performance Features
The Optimize plan, priced at $297 per month, is designed for established businesses that need advanced optimization features and affiliate management. This tier lifts most limitations present in the lower plans and introduces enterprise-level tools to support high-traffic environments and complex marketing strategies.
10 workspaces. 10 team members. 150,000 contacts.
The workspace jump from 5 to 10 matters for agencies juggling multiple high-value clients. Each client gets dedicated infrastructure. Your team of 10 can include department heads, fulfillment specialists, and client success managers without seat restrictions.
Contact capacity hits 150,000 – enough for established businesses with real customer databases. The 750,000 monthly email limit supports sophisticated segmentation campaigns. Daily broadcasts to different segments. Follow-up sequences running simultaneously. Re-engagement campaigns without counting sends.
5 million AI words monthly.
That’s a full-time copywriter in your pocket. Generate complete VSL scripts. Test fifty headline variations. Create months of email content in advance.
10 course slots transform you into an education empire. Core program, advanced training, certification tracks, client deliverables – all under one roof.
Who actually needs Optimize?
The Optimize plan suits businesses generating $50,000 to $200,000 in monthly revenue, marketing agencies serving multiple clients, and companies requiring sophisticated testing and optimization capabilities.
Advanced integrations include Zapier premium connections, custom API access, and enterprise software compatibility that supports complex business operations.
The Dominate Plan ($5,997/year): Ultimate ClickFunnels Experience
The Dominate plan at $5,997 annually represents ClickFunnels’ premium offering, designed for enterprise clients and high-volume businesses requiring unlimited capabilities and personalized support.
With 400K contacts and 1.2M emails/month making this plan is suitable for businesses with extensive email lists and high-traffic operations.
3H Private Onboarding puts you directly with ClickFunnels experts. Get personalized guidance that most people skip.
The Dominate plan targets businesses generating over $200,000 monthly, large marketing agencies with extensive client portfolios, and corporations requiring enterprise-grade security and compliance features.
Legacy vs Current ClickFunnels Plans: What Changed?
Clickfunnels’ legacy offers two plans: Startup and Pro.
Features | Clickfunnels Startup Plan | Pro Plan |
Price (Monthly Plans) | $97 | $297 |
Workspaces | 3 | 10 |
Team Members | 3 | 10 |
Funnels | Unlimited | Unlimited |
Pages | Unlimited | Unlimited |
Online Courses | Unlimited | Unlimited |
Members | Unlimited | Unlimited |
Contacts | Unlimited | Unlimited |
Domains | Unlimited | Unlimited |
In summary, the legacy ClickFunnels plans provide unlimited contacts, pages, sales funnels, and domains, whereas the new pricing plans impose limits on contacts and custom domains, and offer fewer features, workspaces, and team member slots.
The new Clickfunnels pricing plans seem more expensive, but they come with additional features such as Group Onboarding Calls, Priority + Live Chat support, Custom Code Editor, and Webhooks/Full API Access.
But here’s a thing: Legacy ClickFunnels plans included extra costs that could significantly increase monthly expenses.
- Email Sending: $0.675 per 1000 emails.
- Email Validation: If you choose to use ClickFunnels’ email validation service, powered by emailable, it will cost $2.50 per 1000 validations.
- Integration Runs: Each integration run costs $0.01, which is significantly cheaper than Zapier’s base plan.
- Video Hosting: $0.10 per video and $10 for 1TB of bandwidth.
New Clickfunnels pricing structure eliminates these usage-based charges by incorporating them into plan pricing. However, Payments AI transactions still incur a 5% processing fee, which is standard across most payment processing platforms and comparable to Stripe, PayPal, and similar services.
Is ClickFunnels 2.0 Worth the Price in 2025?
It depends on what you need.
ClickFunnels officially launched in October 2014, and there’s a good reason it remains a strong player in a competitive market. While many competitors have disappeared, ClickFunnels continues to grow, boasting over 100,000 active users.
Think of the value and not the price. This all-in-one platform handles:
Sure, Clickfunnels costs $97/month, but that’s only $3.32 per day for a tool that runs your entire business. Are you serious about making money? Then why won’t you spend $3.32 a day on it?
Bottom Line: Clickfunnels is NOT a cheap solution, and 100% shouldn’t be. It’s not just software; it’s a comprehensive marketing ecosystem designed to elevate your business. The robust features, unparalleled support, and proven track record of generating results make it worth every penny.
Don’t take my word for it. Try it for yourself.
Which ClickFunnels Plan Should You Choose? Decision Framework
Choosing the right plan starts with honest business assessment. Revenue matters less than trajectory. A startup growing fast might need Scale immediately. An established business coasting along might stick with Launch forever.
Start with Launch if you’re generating under $5,000 monthly or just beginning your funnel journey. The limits won’t constrain you yet. Use saved money for traffic and testing. Upgrade when you consistently hit plan limits or need advanced features for growth.
Move to Scale when revenue exceeds $10,000 monthly or you manage multiple active funnels. The advanced analytics and testing features typically pay for themselves through improved conversions. Most successful ClickFunnels users live here long-term.
Consider Optimize only when Scale feels limiting. Multiple team members need access. API integrations become necessary. You’re managing 50+ active funnels. Revenue exceeds $50,000 monthly. Priority support saves more money than it costs. These signals indicate Optimize makes financial sense.
Dominate remains an edge case for most businesses. Unless you’re clearing seven figures annually from funnels, other plans provide everything needed. The exclusive features sound cool but rarely impact bottom lines for sub-enterprise companies.
Plan upgrades happen instantly.
Downgrades take effect at your next billing cycle.
This lets you test higher plans risk-free. Try Optimize for a month during a big launch. Drop back to Scale afterward. ClickFunnels makes plan flexibility easy.
How Does ClickFunnels Pricing Compare to Alternatives?
Features | Clickfunnels (Launch) | GoHighlevel (Starter) | Kartra (Starter) | Systeme.io (Startup) |
Price (Monthly Plan) | $97 | $97 | $119 | $17 |
Trial/free plan | 14 days | 14 days | Not available | Free plan |
Number of Sales Funnels | Unlimited | Unlimited | Unlimited | 10 |
Number of Pages | Unlimited | Unlimited | Unlimited | 50 |
Custom Domains | 3 | Unlimited | 1 | 3 |
Contacts | 10K | Unlimited | 2,500 | 5,000 |
Emails sent | 50K emails | Pay as you go ($0.675 per 1000 emails for LC Email service) | Unlimited | Unlimited |
Courses | 3 | Unlimited | Unlimited | 5 |
Surveys & quizzes | ✔️ | ✔️ | ❌ | ✔️ |
Affiliate management | ❌ | ✔️ | ❌ | ✔️ |
Team members | 2 | Unlimited | 5 | Unlimited |
Sub-accounts | ❌ | 3 | ❌ | Unlimited |
The price comparison above gives a good idea of how ClickFunnels stacks up against other top alternatives like GoHighlevel and Systeme.io.
A lot of people choose GoHighlevel or Systeme.io because they are easier on the wallet and still offer useful features. GoHighlevel, for example, lets you have unlimited contacts for the same $97 a month as ClickFunnels’ basic plan. It also has some extra tools that work well for agencies or marketers who need more options.
Systeme.io is popular with beginners and small businesses because it has a free plan and low prices starting at just $17/month. It covers the basics like funnels, email marketing, and courses, making it simple to get started.
Kartra is another option that offers sales funnels and email marketing, but it tends to cost more and isn’t as popular as GoHighlevel or Systeme.io. If you want to save money and keep things simple, most people go with GoHighlevel or Systeme.io instead of ClickFunnels.
So, if you want to spend less and avoid limits on contacts or emails, GoHighlevel and Systeme.io are better choices for many users.
👉 Read more:
ClickFunnels Free Trial & Money-Back Guarantee Details
ClickFunnels offers a 14-day free trial for all pricing plans, allowing users to explore complete platform functionality without payment obligations. The trial includes access to all features within the selected plan tier, providing comprehensive evaluation opportunities for template quality, ease of use, and integration capabilities.
The best part is that Funnel Secrets readers can access the 30-day free trial through this special link.
After the trial, ClickFunnels provides a 30-day money-back guarantee (note: this does not apply if you purchase through my 30-day trial link). This means you effectively get a 44-day risk-free period with ClickFunnels.
You won’t be obligated to pay anything if you cancel your ClickFunnels trial before it ends.
That’s the whole point of a free trial—a risk-free way to test the platform and see if it fits your needs.
For more details, check the Clickfunnels free trial here.
Cancellation stays simple when needed.
- Access your account settings.
- Click Cancel Subscription.
Service continues through your paid period. No retention specialists hassling you. No hidden cancellation fees. ClickFunnels makes leaving as easy as joining.
ClickFunnels Pricing – F.A.Q
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Author
Key Nguyen
Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!
