One Funnel Away Challenge Review 2026: Is It Worth It? (Expert & Ecom Breakdown)

I almost didn’t buy the One Funnel Away Challenge.

Another guru. Another “change your life in 30 days” promise. Another $100 I’d probably regret.

(Spoiler: I did not get a refund.)

But my funnel was converting at 0.3%. My email list was growing by maybe 2 people per week. And my “strategy” was basically copying whatever the last YouTube video told me to do.

So I joined. Skeptically. With my refund finger hovering over the mouse like a gunslinger in a Western standoff.

That was 2019. I’ve now taken this challenge 5 times—not because I’m a glutton for punishment, but because Russell keeps updating it. And each version fixed something I was still doing wrong.

Here’s the kicker though…

I paid $100 for every single version. Five times. That’s $500 in OFA Challenge fees. (My accountant called it “professional development.” My wife called it “that funnel thing again.”)

The new edition? Completely FREE with a ClickFunnels trial.

Let that sink in. The same training I’ve dropped $500 on over the years now costs you nothing to access. Russell’s either lost his mind or he’s playing 4D chess with customer acquisition.

(It’s the chess thing. Definitely the chess thing.)

But here’s what matters to YOU:

The One Funnel Away Challenge now splits into two tracks: Expert (for coaches, course creators, consultants) and Ecommerce (for physical products). Pick the wrong one and you’ll spend 30 days learning strategies that don’t apply to your business.

This review breaks down both tracks, what’s actually NEW versus recycled content, and the gaps Russell doesn’t mention on the sales page.

Grab your coffee and close those other tabs. Let’s get into it.

One Funnel Away Challenge Review: Is It Actually Worth It?

After 5 completions, I rate the latest version 4 out of 5 stars.

(The original 1.0 was better—it included copywriting training that’s now gone. More on that later.)

So why does this challenge actually work?

What you’ll actually BUILD in 30 days:

• A launch-ready product or service (even if you’re starting from zero)
• Strategic pricing that maximizes profit per customer
• A complete sales funnel from opt-in to checkout
• A sales presentation that converts browsers into buyers
• A traffic plan to get eyeballs on your funnel

Here’s the thing though…

Don’t expect to become a funnel expert overnight. This challenge starts your journey. Your first funnel WILL be ugly. Your first launch WILL underperform. That’s not failure—that’s feedback.

Russell teaches you to launch fast, learn from real customer behavior, then optimize. Perfectionists hate this. Perfectionists also never make money.

The downside? Limited funnel types covered. No copywriting training. No landing page design lessons. But for a FREE course, these gaps are minor.

👋 My recommendation: Take the challenge for free. If you want faster results, grab the $100 VIP upgrade for daily coaching support. The price-to-knowledge ratio is unbeatable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is a 30-day intensive training program that teaches you to build a profitable sales funnel from scratch—even if you’ve never sold anything online.

Who created it? Russell Brunson, co-founder of ClickFunnels and the guy who basically invented modern sales funnel marketing. He’s helped thousands of entrepreneurs build million-dollar businesses using the same frameworks you’ll learn here.

The new One Funnel Away Challenge now has two learning paths, replacing the previous one-size-fits-all format.

Quick question: Who’s Trey Lewellen?

He hit $1 million in sales faster than ANY ClickFunnels user in history. Earned the Two Comma Club award for an e-commerce brand—not by teaching “how to make money,” but by actually selling physical products. The guy walks the talk, which is refreshingly rare in this industry.

How long is it? 30 days of daily video lessons (45-60 minutes each) plus homework assignments. Budget 1-2 hours daily for the full experience.

But here’s what nobody tells you…

Realistically? Plan for 60-90 days.

The training takes 30 days. Actually, building everything takes longer. Creating your offer happens in Week 2, but most people need 3-4 weeks just for that piece alone. Then you still need order bumps, upsells, downsells, email sequences, and your actual funnel pages designed and written.

The challenge gives you the roadmap. Walking the path takes time. Anyone who tells you otherwise is selling something. (Oh wait, Russell IS selling something. But at least he’s honest about the work required.)

How Does The One Funnel Away Challenge Work?

The OFA Challenge runs on three core components that stack on top of each other. Skip one and the whole thing wobbles.

1. The 30-Day Video Coaching

The One Funnel Away Challenge offers 30+ video lessons showing you exactly how to build converting funnels. Each lesson typically runs 45-60 minutes, which sounds like a lot until you realize you’re basically getting an MBA in sales funnels compressed into a month.

What makes this different from the 47,000 free YouTube tutorials on funnels?

Russell and Trey teach from battle-tested EXPERIENCE, not recycled theory they read in someone else’s course. Russell generated $3 million in 90 minutes from a single presentation. Trey built multiple six-figure ecom funnels selling actual products that ship in boxes.

These aren’t “gurus” who only make money by teaching you how to make money. They’re practitioners showing you what works in their businesses TODAY—then teaching you to adapt those strategies for your own situation.

2. Daily Mission/Assignment

Each day brings a specific assignment. Not busy work designed to make you feel productive—actual building blocks that become pieces of your finished funnel.

The magic happens through compound progress. Day 3’s homework builds on Day 2. Day 10 connects back to Day 5. By Day 20, you’re not just watching videos—you’ve actually BUILT something tangible.

It’s like watching a house being constructed. Day 1, you’ve got a foundation. Day 10, walls are going up. Day 20, it’s starting to look like a place someone might actually live. Day 30, you’ve got a structure that can function—maybe not a mansion, but definitely livable.

3. Weekly Coaching Call

Most online courses dump you in a Facebook group and wish you luck.

OFA gives you live access to Russell Brunson, Trey Lewellen, and Coach Dante. Real humans answering real questions about YOUR business.

Imagine building your first funnel completely alone. You hit a tech problem and spend three days Googling solutions that don’t work. You write an offer but have no idea if it’s compelling or garbage. You launch and get zero sales but can’t figure out why.

With weekly calls, you bring these problems directly to people who’ve seen every issue imaginable. They spot solutions instantly because they’ve helped thousands of students through the exact same roadblocks.

You can ask about your specific offer positioning, target customer research, confusing tech issues, traffic strategies that fit your budget, conversion optimization, or even “is this headline terrible?” (Yes. They’ll tell you. Honestly. Which is what you need.)

Can’t make the live call? Every session gets recorded. Watch during lunch, after the kids sleep, whenever it works.

💡 Pro Tip: Questions asked LIVE get priority. Russell can dig deeper when he’s actually talking with you versus reading a text submission. If you want your question answered, show up live.

What’s Inside The One Funnel Away Challenge (New Updated)

Let me walk you through each week. I’ll be specific about what you’ll learn, what you’ll build, and what surprised me after going through this five times.

Week 1: Belief

Confession time: I skipped Week 1 my first attempt. Thought it was just motivational fluff—some Tony Robbins-style chest-beating before the “real” content started.

Worst decision I made. Cost me six months of spinning my wheels.

Week 1 isn’t about pumping you up with empty affirmations and telling you that you’re special. It’s about understanding WHY most funnels fail before you build one that doesn’t. It’s strategic, not emotional.

The core lessons:

• Mission 1 – The 1% Crazies: Why most people quit (and how to not be them)
• Mission 2 – Funnels VS Websites: The fundamental shift that changes everything
• Mission 3 – Choose Your Path: Expert or E-commerce—pick your track
• Mission 4 – Funnel Hacking: How to legally “steal” what’s already working
• Mission 5 – Offer Hacking: Create winning offers without starting from zero
• Missions 6-7 – Finding Your Belief: The mindset that separates winners from complainers

The game-changer? “Funnel Hacking” and “Offer Hacking.”

Most beginners think they need to invent something revolutionary. Russell shows you how to study successful funnels, understand WHY they work, then adapt those principles for your business.

Not copying. Hacking.

The week ends with “Finding Your Belief”—but it’s not what you’d expect. Russell reframes the whole “You’re One Funnel Away” concept that most people misunderstand.

👉 The common misconception: Build one perfect funnel, flip the switch on Day 31, watch money pour in while sipping cocktails on a beach.

Here’s what it means:

You’re one LAUNCHED funnel away from getting real market feedback. Your first funnel probably won’t be profitable. That’s the point. You launch, learn what customers actually respond to, then optimize based on real data instead of guesses.

Failed funnel ≠ failed business. It’s market research you can actually use. The people who succeed in this challenge internalize that lesson. The people who quit and call it a “scam” on Reddit never do.

Weeks 2 & 3: Choose Your Path (Ecom or Expert)

This is where the OFA challenge genuinely shines compared to older iterations. Two completely different tracks based on YOUR specific business model means no more filtering through irrelevant content.

1. Expert Journey (For Digital Products & Services)

• Best for: Coaches, consultants, course creators, authors, agencies, service providers—anyone selling knowledge or expertise.
• Your instructor: Russell Brunson

You have skills. You have knowledge people would pay for. But turning that expertise into a product that people actually BUY? That’s where most experts get permanently stuck.

“Who am I to teach this? There are people with more credentials.” “How do I price my course? $97? $997? I have no idea.” “Webinars terrify me. I’ll sound stupid on camera.”

Weeks 2 and 3 tackle all of it head-on.

The breakthrough concept that changed everything for me: One framework creates multiple offers at different price points.

Most beginners think: “I need to create an ebook AND a video course AND a coaching program AND a mastermind. That’ll take three years and I’ll burn out before finishing.”

Russell flips this completely: Take ONE core framework—your methodology, your system, your process—and deliver it different ways.

Example – “How to Train Your Puppy in 30 Days”:

• $97: Self-paced video course (DIY version)
• $197: Same course + weekly group calls (Do-It-With-You)
• $497+: Course + private one-on-one training (Done-With-You)

Same core knowledge. Same fundamental framework. Three different support levels. Three different price points. This approach works because it serves every budget and builds pricing confidence.

Expert Track Daily Missions:

• Mission 8: The Perfect Webinar Framework
• Mission 9: “If You Give A Mouse A Cookie” strategy
• Mission 10: Mini Course Secrets
• Mission 11: Membership Area setup
• Mission 12: Offer Slides creation
• Mission 15: Your Order Form
• Mission 16: Your First Hook & Story
• Mission 17: Registration & Thank You Pages
• Mission 18: Running Your Zoom Webinar
• Mission 19: Promoting Your First Event

The best part? Russell walks you through his Perfect Webinar framework.

This is the presentation structure behind that $3 million in 90 minutes I mentioned earlier. You’ll build your offer slides, create your order form, set up registration pages, and learn how to actually RUN a Zoom webinar without looking like a deer in headlights.

By the end of Week 3, you’ll have a complete sales presentation, offer stack, and webinar funnel structure ready to launch. Not polished to perfection—ready to TEST.

2. E-commerce Journey (For Physical Product)

• Best for: Product sellers, dropshippers, Amazon FBA sellers branching out, anyone selling physical goods that ship in boxes.
• Your instructor: Trey Lewellen, the guy who hit $1 million faster than any ClickFunnels user in history.

Here’s what I respect about Trey’s teaching approach:

He doesn’t sugarcoat failure rates. He built 100 sales funnels. Only 2-3 made money. But those few generated over a million dollars.

Most marketing gurus hide these numbers. Trey leads with them. That’s why I trust his teaching.

The biggest lesson: Validate BEFORE you spend money.

Trey teaches quiz and survey campaigns to test product demand with your actual audience. Spend $50 on validation instead of $5,000 on inventory nobody wants.

E-commerce Track Daily Missions:

• Mission 8: 1 product, 1 offer, 1 traffic source (focus!)
• Mission 9: The 6 P’s of a Perfect Product
• Mission 10: The 7th P (what most sellers miss)
• Mission 11: Validate Your Product
• Mission 12: The Sales Page
• Mission 15: Pricing Formula
• Mission 16: The Order Form
• Mission 17: The Upsell Path
• Mission 18: Order Confirmation
• Mission 19: Facebook Ads fundamentals

The Facebook advertising training stands out from typical tutorials because Trey skips the “click here, then click there” screen recordings. Those get outdated in six months anyway when Facebook changes their interface. Instead, he teaches STRATEGY—the thinking behind successful ad campaigns that remains relevant regardless of platform changes.

There are four video trainings for experienced sellers. One lesson shows how Trey cut his copywriting COST from $120,000/year to nearly zero using ClickFunnels’ AI.

He provides exact prompts that work with Clickfunnels AI, ChatGPT, Claude, or Gemini.

Generate headlines, backstories, and sales copy in minutes instead of paying $5,000 per product.

You also get these templates to import:

• Done-for-you funnel template
• OFA Ecom Theme
• V-Curve product methodology
• OFA Ecom Framework Store
• Email automation workflows
• Complete style guide

💡 Pro tip: New to Facebook ads? Learn technical skills on YouTube for free. Or buy a cheap Udemy course. These resources work fine for beginners. Profits come from ad strategy, not technical knowledge. Trey’s strategic approach makes his training valuable.

Week 4: Traffic

You built your funnel. Now what?

This is where most entrepreneurs panic. “I don’t have an audience.” “Ads are too expensive.” “What if nobody comes?”

Week 4 teaches one crucial mindset shift: You don’t CREATE traffic. Traffic already exists.

Your dream customers are scrolling Facebook groups right now. Following Instagram influencers. Searching Google for solutions. They EXIST. Your job isn’t creating them—it’s finding where they hang out and grabbing their attention.

Week 4 Daily Missions:

• Mission 22: Traffic Secrets fundamentals
• Mission 23: Creating Short Videos that convert
• Mission 24: Paid Advertising basics
• Mission 25: Facebook Content strategy
• Mission 26: Dream 100 Strategy
• Mission 27-28: Webinar Examples breakdown

The Dream 100 is the foundation of everything.

Stop hunting customers one by one across the entire internet. Find the 100 people, podcasts, blogs, and communities your dream customers already trust.

Then either:

1. Buy your way in: Run ads targeting their followers
2. Work your way in: Build relationships, provide value, earn access

This isn’t a quick hack. It’s a long-term asset that compounds over time.

Want deeper traffic training?

The Fill Your Funnel Challenge ($47 upsell) expands on Week 4 with four full weeks of organic and paid traffic strategies. Worth it if you can afford it.

Budget tight? Russell’s Traffic Secrets book covers the same principles. Pay shipping only.

4 Things I Wish I Knew Before Starting The One Funnel Away Challenge

Let me save you some frustration. These are lessons I learned the hard way across five completions of this program.

1. Copywriting Is Crucial—And It’s Not Taught

The original OFA Challenge included Jim Edwards teaching headline formulas and sales copy fundamentals. You got access to Funnel Scripts Lite for generating copy quickly.

That’s gone now.

The new OFA Challenge version provides AI prompts (especially useful in the Ecom track), and these help significantly. But they’re not copywriting EDUCATION. They’re shortcuts that work better when you understand the underlying principles.

Russell’s Perfect Webinar lessons teach presentation STRUCTURE brilliantly. You’ll know exactly what goes where, which elements appear in which order, and how to build logical flow. But the actual WORDS—the catchy headlines, the persuasive bullet points, the emotional hooks that make people feel something—that skill development is on you.

What to do about it: Learn copywriting basics from another source. Books like “Copywriting Secrets” by Jim Edwards cover fundamentals well. Free YouTube copywriting tutorials fill gaps. Or lean heavily on AI tools with the provided prompts and iterate based on what converts.

2. Design Training Doesn’t Exist Here

You’ll learn to BUILD pages in ClickFunnels—where to click, how to add elements, how to connect sections, how to publish. You won’t learn to DESIGN them effectively.

What’s missing:

• Visual hierarchy (what should stand out?)
• Font pairing and typography
• Color psychology
• Layout principles that guide the eye
• Making pages look professional vs. amateur

Think of it like learning to use a hammer. OFA teaches you to swing the hammer. It doesn’t teach you architecture, carpentry, or what makes a well-designed house.

My suggestion: Download the Funnel Hacker Cookbook (free). It shows page elements and layouts for 22 funnel types. Use it as a visual reference while building.

3. 30 Days Is Marketing, Not Reality

The challenge SAYS 30 days because that sounds achievable and marketable. Your actual implementation timeline will be 60-90 days minimum for most people.

Week 2 asks you to create your complete offer. Sounds quick until you actually sit down to do it. Most people need 3-4 weeks just for that step alone—and they SHOULD take that time. A rushed offer built on shaky foundations leads to a funnel that converts nobody.

What this means for you:

Don’t panic if you’re “behind schedule.” The 30-day structure is a PACE, not a deadline. Better to build something solid in 60 days than rush garbage in 30.

4. These Strategies Don’t Fit Every Business Model

OFA works phenomenally for digital products, courses, coaching, consulting, ecommerce with broad appeal, info products, memberships, and similar business models.

OFA requires significant adaptation for local brick-and-mortar businesses, B2B companies with complex multi-stakeholder sales cycles, luxury and ultra-high-ticket items, heavily regulated industries, and businesses where in-person elements are essential.

The PRINCIPLES still apply—understanding customer psychology, creating compelling offers, guiding people through decision processes. But the specific TACTICS may need translation. A dentist can’t just copy Russell’s webinar funnel structure and expect it to fill their appointment calendar the same way it sells info products.

💡 My suggestion: If you’re in a non-standard business model, mentally prepare to ADAPT the principles rather than copy them directly. The fundamentals still apply—the specific tactics may need translation.

Who Will Get the MOST Value From The One Funnel Away Challenge?

Not everyone should take this challenge. Let me be specific about who wins and who wastes their time.

You’ll Thrive in This Challenge If you’re:

Skip This Challenge If you’re:

Pros And Cons Of The One Funnel Away Challenge

Pros

Cons

How Much Does The One Funnel Away Challenge Cost?

Let’s break down every cost so there are no surprises.

Compare that to hiring a funnel consultant ($2,000-$10,000) or figuring it out yourself over 2 years of trial and error.

What You Get Inside The OFA Challenge For Free?

The One Funnel Away Challenge itself costs $0 when you sign up through ClickFunnels’ 14-day free trial.

You get:

• Full 30-day video training (both tracks)
• Daily mission assignments
• Weekly live coaching calls
• Call replays library
• Sales funnel templates

💡 After 14 days: Your card gets charged $97/month (Startup plan) or $297/month (Pro plan), depending on which you selected. Cancel before the trial ends to avoid charges.

The VIP Upgrade: $100

The One Funnel Away Challenge VIP members get daily coaching sessions Monday through Friday inside a private community, specifically designed to help you get your funnel built, launched, and making sales without getting stuck, lost, or confused.

The free version gives you training. The VIP upgrade gives you SUPPORT.

Building your first funnel alone? You’ll hit problems. Confusing tech issues. Offer positioning questions. “Is this headline any good?” moments.

VIP members bring problems directly to Coach Dante and the ClickFunnels expert team. They’ve seen every issue. They spot solutions instantly.

(I’ll be honest—Coach Dante and the team helped me beyond just “technical support.” They gave marketing advice, offer positioning suggestions, and honest feedback on my funnel copy. Officially they say they don’t do this. Unofficially… just ask good questions.)

✨ My recommendation: If $100 is comfortable for you, get the VIP. Faster support = faster launch = faster results.

Fill Your Funnel Challenge: $47

Fill Your Funnel Challenge is a four-week traffic training program covering both organic content strategies and paid advertising fundamentals.

Week 4 of OFA covers traffic basics. Fill Your Funnel goes significantly deeper with daily lessons, assignments, and community support specifically focused on getting visitors to your funnel.

Traffic matters because the most beautiful, highest-converting funnel in the world makes exactly $0 if nobody sees it. You can nail your offer, perfect your copy, and optimize every element—none of it generates revenue without visitors.

Is Fill Your Funnel necessary? Not strictly required, but traffic IS essential. You’ll need to learn this somewhere.

If $47 is uncomfortable, Russell’s Traffic Secrets book covers the same fundamental principles. You only pay shipping. The book lacks the structured daily assignments and community support, but the core knowledge is equivalent.

What You Need Before Starting The One Funnel Away Challenge

Don’t show up empty-handed. Here’s how to prepare for maximum results.

The Non-Negotiables

1. You need something to sell—or at least a clear idea of what you’ll create.

The challenge teaches you to BUILD funnels for a product or service. Having that “something” ready means you’re building YOUR actual business, not a hypothetical exercise you’ll never use.

No product yet? The Ecom track covers dropshipping with Zendrop integration, giving you access to millions of ready-to-sell physical products without inventory.

But I’ll be honest—people who arrive with existing products or clear service offerings move faster and get better results. They’re implementing for real stakes instead of just practicing.

2. 1-2 hours daily for 30 days

This isn’t passive Netflix watching. You’ll watch training (45-60 minutes), complete homework (30-45 minutes), and build actual funnel pages. Treat this like a college course you paid thousands for, not a podcast you listen to while cooking dinner or a YouTube video playing in the background.

Block the time. Protect the time. The people who “find time when they can” rarely finish. The people who SCHEDULE dedicated time usually do.

3. Distraction elimination strategy

(This is the real killer nobody talks about.)

You’ll start the challenge excited and motivated. Around Day 7, some YouTube guru will pop up in your recommendations telling you “funnels are dead—TikTok organic is the future!” Day 12, you’ll stumble across a Reddit thread where anonymvxous strangers call Russell Brunson a scammer. On Day 20, a Facebook group will insist you use Shopify instead of ClickFunnels.

The people who fail the OFA Challenge don’t fail because the training is bad.

The frameworks work. The strategies are proven. People fail because they get distracted by shiny objects and chase the next “better” opportunity before finishing what they started.

Pick this path. Follow it to completion. THEN evaluate whether it worked. Jumping ship mid-challenge guarantees zero results and “proves” nothing except that you didn’t give it a fair shot.

The Tools You Need

Required:

• ClickFunnels account (free trial works)
• Computer with internet (groundbreaking, I know)

Helpful:

• Canva or design tool for graphics
• Stripe or payment processor (if selling your own product)
• Email service provider (ClickFunnels has built-in email, or connect ConvertKit/ActiveCampaign/etc.)

That’s it. You don’t need 47 software subscriptions. Start simple. Add tools as you need them.

What Happens After You Finish The One Funnel Away Challenge?

Day 30 arrives. You’ve watched all the videos. You’ve completed the missions. Confetti falls from the ceiling. Now what?

The Immediate Reality Check

You’ll have a live (or nearly live) sales funnel, a clear understanding of your offer and positioning, a foundational traffic strategy, and enough knowledge to continue building independently.

You probably WON’T have massive instant profits rolling in (sorry, no Lamborghini next Tuesday), a perfect funnel that never needs adjustment, complete mastery of paid advertising, or copywriting superpowers that make every headline convert.

And that’s completely okay. That’s how this is supposed to work.

The challenge gives you the framework and your first real implementation. Your first 90 days POST-challenge is about iteration:

• Launch
• Collect data on what visitors actually do
• Improve based on real behavior
• Relaunch
• And repeat until profitable.

That cycle never really ends—it just gets more refined.

Where To Go From Here

Option 1: Just keep building with what you learned.

Many OFA graduates don’t need more training. They need more ACTION. You now have frameworks that work. Stop consuming content and start producing results. Take what you learned and build your business.

Option 2: Go deeper on funnel types.

The OFA Challenge covers specific funnel architectures in depth, but not ALL types of funnels. If you want to expand your toolkit, Funnelology ($7) covers 15 different funnel types with templates for each. If you want comprehensive everything, Funnel Builder Secrets ($1,970) provides complete training plus 12 months of ClickFunnels included.

Option 3: Master traffic specifically.

Your funnel converts but needs more visitors? Fill Your Funnel Challenge ($47) gives you four weeks of structured traffic training. Traffic Secrets book (pay shipping only) covers equivalent principles without the daily structure.

Option 4: Stay connected to the community.

ClickFunnels has active communities where members share wins, troubleshoot problems, and collaborate on solutions. Staying engaged keeps momentum alive and provides ongoing support beyond the formal training period.

One Funnel Away Challenge FAQ

Final thought: Should You Join The One Funnel Away Challenge?

Yes. Join it.

Not “maybe.” Not “it depends.” A clear, confident YES.

Russell Brunson grew Clickfunnels from $0 to $100M by using sales funnels. He built more funnels than anyone else. Trey hit $1 million faster than ANY ClickFunnels user—selling real products, not courses about selling. I’ve completed this challenge 5 times, paying $100 each time.

Now it’s free. Free.

• “But I’m a total beginner…” 72% of successful completers had zero prior experience.
• “What about the missing copywriting training?” You’re comparing a FREE program to $2,000 courses. Some gaps at $0 are acceptable.
• “What if I fail?” Your first funnel WILL underperform. That’s not failure—that’s feedback. Launch, learn, optimize.

Join the One Funnel Away Challenge means you invest 30 days into a proven, structured system—completely free—taught by practitioners who’ve generated hundreds of millions using these exact methods.

Why not? You’ve nothing to lose.