Sell Like Crazy Review: What I Learn From Sabri Suby

I kept seeing the same ad everywhere.

Sabri Suby’s face. His book “Sell Like Crazy” claims the #1 Amazon Bestseller.

I clicked. The sales page loaded. And I recognized something immediately—this was a Book Funnel. The exact strategy Russell Brunson teaches in DotCom Secrets.

My mind started racing. If Sabri’s using this funnel to sell many copies of his book, so his funnel must be working. I needed to see inside.

I bought the book for two reasons:

First: The proof was real. Over 3,000 Amazon reviews averaging 4.7 stars. When that many people rate something that high, you pay attention.

Second: I wanted to funnel hack him. I wanted to see every page in his funnel, every offer, every piece of copy. I wanted to join his email list and watch what happens next.

So I spent $6.95 for shipping costs and got the book.

Note: The shipping costs depend on your location and may have changed since I purchased in 2021.

Then I spent 40 hours reading it, testing his strategies, and reverse-engineering his entire system.

Here’s what I’m going to show you:

• What’s actually inside the book (the good and the bad)
• The strategies that worked for me.
• Who should buy this book (and who should skip it)
• Alternative option if you find the book is not suitable for you or your online business.

I’m not here to hype this book. I’m here to break down what’s inside so you can decide if it fits your business.

Ready? Let’s get into it.

What Are The Pros And Cons Of The Sell Like Crazy Book?

Sell Like Crazy Book Pros

Sell Like Crazy Book Cons

Quick Verdict: Is Sell Like Crazy worth reading?

Yes, Sell Like Crazy is one of the best investments I’ve made. Period.

The book has changed my life, and I’m confident it will do the same for you

I rank Sell Like Crazy #3 in my list of books on sales funnels.

Unlike other marketing books, it doesn’t contain much hot air, fluff, or regurgitated information, and it actually lives up to all its promises.

For the cost that is less than lunch, you get:

• Proven 8-phase selling system: Sabri Suby’s proven framework that generated over $7.8 billion in sales across 1067 different niches. You get a step-by-step roadmap to turn cold visitors into paying customers, so you stop wasting money on ads that don’t convert and start seeing real sales from day one.
• The 4-Tier Market Targeting System: Discover how to find “hyperactive buyers” and “starving crowds” in your market by understanding the four types of prospects: 3% ready to buy now, 17% gathering information, 20% problem-aware, and 60% unaware they need your solution. You’ll stop chasing the tiny 3% everyone fights over and start capturing the profitable 97% your competitors ignore, which means more customers at a lower cost.
• The Godfather Strategy: A simple method to craft offers your prospects can’t refuse. You’ll learn how to position your product so it solves your customer’s biggest pain point, eliminates their objections, and makes buying feel like the obvious choice. This means higher conversion rates without pushy sales tactics.
• Customer Psychology Blueprint: Understand how to speak to the 97% of prospects who aren’t ready to buy yet. You’ll discover how to educate and warm up cold traffic so they trust you before they’re ready to purchase. This turns strangers into buyers who come to you already convinced, saving you hours on sales calls.

I know this might sound like I’m overselling the book. But I’m NOT.

🔥 Sell Like Crazy is free. You just pay for shipping. Besides, Sabri Suby doesn’t run an affiliate program, so I’m not making a penny from this recommendation.

I’m here because this book changed how I think about online marketing, improved my funnel knowledge, and I want you to read it as soon as possible.

Yes, the official website will try to upsell you on other products after checkout. And yes, the whole “free plus shipping” model feels a bit strange. If that bothers you, just grab the book on Amazon. Either way works.

What matters is that you get the information inside. These concepts will shift how you approach your funnel from “hoping people buy” to “creating a system that converts.”

Who Should Read The Sell Like Crazy Book?

You’ll love Sell Like Crazy if:

• You’re tired of hoping customers will magically find you: You want a predictable system that brings in new customers every week instead of relying on word-of-mouth or crossing your fingers.
• You run a digital-first business: You sell products or services online (e-commerce, courses, coaching, software, B2B services) and can use Facebook ads, Google ads, or Instagram to reach customers.
• You have at least $500-$1,000 to test paid ads: You don’t need a huge budget to start, but you’ll need some money to run traffic campaigns and test what works.
• You’re working 60-80 hours/week trying to find your next customer: You’re exhausted from manual outreach and ready for a system that works while you sleep.
• You want templates and frameworks, not theory: You’d rather grab a proven script and customize it than sit through hours of concepts and philosophy.
• You’re okay with bold, direct marketing: You’re fine using urgency and persuasive tactics to sell your products, and you’re not looking for a soft, passive approach.
• You’re ready to implement what you learn: You’ll actually use the action steps at the end of each chapter instead of just collecting information.

You won’t love Sell Like Crazy if:

• You have zero budget for advertising: If you’re completely bootstrapped and can’t spend even a few hundred dollars testing ads, you’ll struggle to use most strategies in this book.
• You only want organic, SEO-based growth: If paid advertising feels wrong to you and you only want to focus on content marketing and SEO, this approach won’t match your style.
• You prefer slow-and-steady brand building over fast conversions: If you’re focused on building trust over years through subtle relationship marketing, the direct-response tactics here might feel too aggressive.
• You work in a highly regulated industry: If compliance rules prevent you from using urgency, scarcity, or aggressive sales language (like finance or healthcare), some tactics won’t fit.
• You can’t commit time to implementation: If you want to read once and never touch your marketing again, this won’t work. The strategies require effort and consistency to execute.

What Is Sell Like Crazy?

The Sell Like Crazy book by Sabri Suby is a direct-response marketing blueprint. The book presents an 8-phase selling system that turns cold website visitors into paying customers.

Published in 2019, Sell Like Crazy shares the exact methodology Sabri used to build King Kong from $50 and a laptop into Australia’s fastest-growing digital marketing agency. His system has generated over $7.8 billion in client sales across 1067 different industries (from inception to November 2022)

The book removes the roadblocks that stop most businesses from growing their sales online. Here are 4 things that make Sell Like Crazy different from other marketing books:

• You get results fast: The selling system takes a few weeks to set up, not months. You see trackable results right away, so you know what’s working and what’s not. No more guessing or waiting around, hoping your marketing pays off.
• You don’t need a big budget: Many of Sabri’s strategies help you break even (or turn a profit) from your front-end funnel. This means you attract new customers without burning through your marketing budget. You reinvest the money you make to scale up.
• The strategy is timeless: Sabri built his system on direct-response marketing principles that worked for decades before the internet existed. You’re not learning trendy tricks or platform-specific hacks that become useless next year. This is a foundation that keeps working.
• It scales with your business: The system works whether you’re a solopreneur making your first sale or a growing company doing seven figures. You start small, prove it works, then scale up as your revenue increases.

Now you’re probably wondering: who’s the person behind this system, and why should you trust him?

We’ve talked about Sabri and his results, but let’s take a closer look at his background so you understand why his advice actually works.

Who Is Sabry Suby?

Sabri Suby grew up dirt poor in Byron Bay, Australia. His single mother worked three jobs to keep food on the table. As a kid, Sabri would busk (street perform) in local markets on weekends just to help pay the bills. At 16, he worked in a cafe making $2.50 per hour.

By age 24, he made his first million dollars through various business ventures. Then he lost it all. He spent everything on his wedding to his wife, Shalini. When he came back from his honeymoon at 27, his bank account showed zero.

That’s when he started King Kong in 2014 from his bedroom with $50—his last $50—and an old laptop. For the first 12 months, Sabri and Shalini answered client calls using different accents to make it sound like they had a full team. They worked 18-hour days doing sales during the day and fulfilling client work at night.

Four years after starting King Kong, the agency hit $14 million in revenue. By 2024, Sabri’s net worth reached $74 million. King Kong now generates over $25 million annually and has created $7.8 billion in client sales across 1,067 industries in 136 countries.

He became a Shark Tank Australia investor in 2024.

This isn’t theory from a marketing professor. This is a proven system from someone who built a multi-million dollar agency from scratch using the exact strategies he teaches in Sell Like Crazy.

Now here’s my favorite part of this review—walking you through exactly what Sabri teaches inside the book.

What Are The Core Lessons That Changed My Thinking?

Sabri Subi starts by getting your mindset right before teaching you any tactics. He believes your thinking determines your results. The book opens with a mindset shift that separates struggling business owners from those who scale fast.

Let’s start with that.

Lesson 1: Think Like Billionaires (Focus On High-Leverage Activities)

Think Like A Billionaire is the mindset chapter that teaches you how to stop trading time for money and start building systems that generate revenue without your constant involvement.

The principle is simple: Only 4% of your daily activities actually drive your business forward and move the money needle. The other 96% still has to get done, but it shouldn’t get done by you.

Sabri calls this the Highly Leveraged Activities (or 4% Rule). It’s a refined version of the 80/20 principle. When you apply 80/20 twice, you get 4% of activities creating 64% of your revenue.

His personal 4% includes:

• Writing sales copy.
• Coming up with offers and promotions.
• Creating sales funnels.
• Shooting videos.
• Doing webinars.
• Scheming and plotting

Everything else—checking emails, having meetings, looking at stats, training staff—gets delegated or eliminated.

Billionaires don’t do the work. They build the machine that does the work.

Your job as a business owner is to focus on important tasks that provide a positive return.

I get it. When I first read this, I thought: “That’s great for Sabri Suby with his multi-million dollar agency, but I can’t afford to hire anyone yet.”

💡 Here’s the math that changed my mind: Let’s say you make $3,000 per week and work 40 hours. Your hourly rate is $75 per hour. You can hire a cook or cleaner for $20 per hour to free up time you’d normally spend on household tasks. You’re paying $20 per hour but saving $55 per hour because you can use that time to work on your business instead.

Lesson 2: Your Primary Job Is Selling (Not Doing The Work)

This chapter gets straight to what Sabri believes is the single most important rule in business: As the owner, your number one responsibility is to sell.

Remember the 4% Rule from earlier? Selling is part of that 4% you can never delegate.

Your business doesn’t run on motivation, passion, or your desire to help people. It runs on revenue. And revenue comes from selling.

The number one problem business owners face is: “How do I get more customers?”

You’ve probably tried buying CRM software, landing page builders, and the latest tools. You may have even hired marketing agencies. But you found very little success.

Here’s why…

These are all designed to treat the symptoms of low sales, not cure the root cause. The root cause? You haven’t become your business’s number one expert at selling.

At this point, you might think: “How does Sabri know? He’s just another entrepreneur with a big mouth.”

But Sabri uses a simple example that hit home for me: a baker who believes he’s only in the baking business. Wrong. He’s in the business of selling baked goods. If nobody buys, the quality of his bread doesn’t matter.

That’s exactly the mindset Sabri destroys. He shares his own story of mastering sales and how it transformed his mother’s and siblings’ lives. His point is clear:

“Selling is not something you do on the side. It’s not something you can outsource or completely delegate. It’s the single most important job of any business and consequently any founder and owner.”

The chapter ends with “Kill The Little Bitch Inside”—the internal voice that stops you from taking action. This voice shows up as:

• Self-doubt that tells you “I’m not ready yet” or “I need to learn more first”
• Fear of rejection that whispers “What if they say no?” or “What if I look pushy?”
• Procrastination disguised as perfectionism: “I’ll launch when everything is perfect”
• Excuses that sound reasonable but keep you stuck: “The timing isn’t right” or “I need more money first”

Sabri’s solution? Make your “why” so big that your “how” becomes easy.

If your motivation is weak, your efforts will sputter out like a flame that keeps dying. He argues you need to love the hard work itself, not just dream about the results.

The rejection, the long hours, the discomfort—you have to learn to embrace those because they’re part of the price. Being talented helps, but it’s not enough. What separates winners from quitters is the ability to keep pushing when things get painful.

Lesson 3: The $500,000 Learning Curve (Stop Chasing Shiny Objects)

Sabri Suby admits he wasted $500,000 on courses, seminars, and “guru” programs.

Most of it was garbage.

He writes: “Looking back, I realized that most of the money was spent on useless, ineffective gimmicks, peddled by so-called ‘Gurus’ and ‘Specialists.’”

He stopped buying the latest course and started studying people with real results. He researched legendary copywriters and marketers who actually generated billions of dollars in revenue:

• Robert Collier
• Eugene Schwartz
• David Ogilvy
• Gary Halbert
• Gary Bencivenga

His biggest lesson? “The ability to write ads and marketing messages that sell is by far the most lethal money-making skill you could ever hope to acquire.”

Sabri says people think profitable marketing comes from having the latest software with all the bells and whistles—the newest landing page builder, CRM, webinar automation, or funnel software.

Wrong.

He calls this Salesmanship Multiplied. Good advertising is simply a sales pitch delivered to thousands or millions of people. As a salesperson, he could make 300 calls per day. Through advertising, he could reach 300,000 people per day.

I fell into this trap. I bought every new tool thinking it would fix my marketing. It didn’t. The tool doesn’t matter if your message doesn’t sell.

Finally, Sabri Suby shares the biggest misconception people have: I don’t have traffic.

“People don’t have a traffic problem but a conversion problem,” Sabri says.

Traffic is abundant. You can buy it anywhere. The issue is converting that traffic into sales using a system based on unit economics that makes buying traffic profitable.

I obsessed over getting more visitors while ignoring that my offer wasn’t good enough to convert the visitors I already had.

His blunt advice:

“If you can’t pay money to acquire a new customer, you do not have a business.”

This stung. But it’s true. You need an automated lead generation and client conversion system that turns advertising into profit.

Stop chasing tools. Learn to write ads that sell. Build a system where $1 spent reliably returns $2 or more. That’s a real business.

Lesson 4: The Wiser Investment Than Savings, Stocks, Or Real Estate

Sabri Suby compares investing in your business to traditional investments like savings accounts, stocks, and real estate.

Here are the numbers that shocked me:

The world’s best investors—Warren Buffett, Carl Icahn, George Soros—generate 20-31% annual returns. They put in $1 and get back $1.20 to $1.31.

You’re not a billionaire investor. So you probably use safer options.

High-interest savings accounts give you 2-3% returns. That’s $1.03 back for every dollar. The Australian stock market returns 9.5% annually. That’s $1.09 back.

Now look at advertising returns.

One of Sabri’s clients spent $4,403 on Facebook ads and generated $17,850 in sales. That’s a 305% return. They got $4.05 back for every dollar spent.

Another client spent $8,310 on Google ads and generated 2,330 leads at $3.50 each. They sell a $1,000 product. That’s an insane return.

Sabri writes: “Advertising is an investment that makes more money than anything else. Period.”

This changed how I think about my marketing budget. I stopped seeing ads as an expense and started treating them as an investment that should return more than I put in.

The rest of the book teaches you how to make advertising profitable through the 8-Phase Selling System.

What Is The 8-Phase Selling System In Sell Like Crazy?

The 8-phase selling system includes:

1. Identify Your Dream Buyer: Research the “Power 4%” using tools like Facebook Groups, Reddit, AnswerThePublic.com to uncover pain points​.
2. Create the Perfect Bait (HVCO): High-Value Content Offers in exchange for contact information​.
3. Capture Leads: Landing pages optimized for conversion with compelling headlines and bullet points​.
4. The Godfather Strategy: Irresistible offers backed by guarantees and value stacks​​.
5. Traffic: Mastering paid advertising on Facebook and Google based on unit economics​​.
6. Magic Lantern Technique: Educational email/video sequences that build trust​.
7. Sales Conversion: Consultative selling approach for high-ticket items​​.
8. Automate & Multiply: Systematize the entire process for scalability

Phase 1: Understand And Identify Your Dream Buyer

Phase 1 teaches you how to identify and understand your dream buyer using the Larger Market Formula and HALO strategy.

Sabri breaks down your entire market into four categories:

• 60% Not Problem Aware
• 20% Problem Aware
• 17% Information Gathering Mode
• 3% Buying Now.

👉 Here’s what shocked me: Most marketers fight over the tiny 3% ready to buy right now. Sabri focuses on the other 97% who aren’t ready yet.

I made this exact mistake. I targeted the 3% because they seemed easy to sell to.

They were ready to buy. But so were hundreds of competitors chasing the same people. I was drowning in competition and losing sales to whoever had the lowest price or loudest ad.

Why does the 97% matter?

Because if you’re the one educating prospects before they’re ready to buy, they’ll choose you when they finally hit the “buy now” stage.

Your message needs to be powerful, insightful, and education-based—not a promotional pitch about your company.

The goal is building a system that attracts, educates, nurtures, and gets prospects to act.

Before reading Sell Like Crazy, I thought I understood my customers.

But honestly?

I relied on guessing.

Sometimes I’d do a quick Google search.

Most of the time, I was too lazy to do proper research because it seemed like it would take forever.

Sabri gives you the HALO strategy to find your dream buyers online and understand them better.

I love his 9 questions for defining your dream buyer. They’re specific, detailed, and save hours of work.

The chapter walks you through customer research tools like Facebook Groups, Reddit, and AnswerThePublic.com to uncover what your prospects actually want and fear.

Phase 2: Create The Perfect Bait (HVCO)

A High-Value Content Offer (HVCO) is a lead magnet—a valuable digital asset such as an ebook, checklist, guide, template, or video training—that businesses provide to prospects for free in exchange for their contact information and email address. This ethical bribe serves as the foundation of permission-based marketing by addressing specific pain points, challenges, or desires that your dream buyers experience.

This phase builds directly on Phase 1. You use the customer research from the previous chapter to identify the specific problems your dream buyer faces, then create an HVCO that solves one of those problems.

Sabri compares fishing to lead generation. Most companies throw out generic bait hoping someone bites. He shows you how to craft the perfect lure that attracts your dream buyers and makes them eager to take action.

This isn’t the generic advice I’ve read before about “create something valuable and exchange it for an email.” Sabri goes way deeper.

He gives you the HVCO goal in one powerful quote: “If this is what they’re giving away for free, imagine what their paid products/services are like!”

Your HVCO needs three things:

• An appealing headline that grabs attention
• Content that touches burning problems your prospects face
• Simple, easy-to-consume format

Sabri spends significant time analyzing the best headlines from the past 70 years. He breaks down magazine covers from Glamour, The National Enquirer, and Men’s Health to show you what works.

You learn how these publications use big headlines, numbers, and specific promises to force people to keep reading.

You get 29 different HVCO types to spark ideas: checklists, cheat sheets, video trainings, quizzes, calculators, and more.

Plus, he gives you headline formulas that grab readers by the throat and create irresistible intrigue.

One false belief I had? I thought nobody reads long-form copy anymore. Sabri destroyed that myth. He’s spent $30 million on traffic and split testing, and his data proves long-form copy beats short-form every single time when you’re selling.

What do I love most? The timeless headline formulas save hours. I can generate headlines for my HVCO fast. Better yet, Sabri shows good versus bad headline examples. I’d made most of those mistakes before.

The chapter ends with action steps you can complete immediately. This helps when the information feels overwhelming—you know exactly what to do next.

Phase 3: Capture Leads And Get Contact Details

This chapter teaches you how to build landing pages that convert visitors into leads by capturing their contact information.

You’ve created your HVCO in Phase 2. Now you need a page that convinces people to download it.

Sabri breaks down every element of a high-converting opt-in page:

• The headline
• Subheadline
• Bullet points
• Images
• Form fields.

He shows you exactly what to include and what to remove.

Sabry Subi explains the psychology behind each page element and teaches you how to create them correctly.

For example, he reveals a high-converting headline and subheadline formula for your opt-in page. You also learn how to write curiosity bullets using what he calls the Fascination Bullet Copy formula. These bullets don’t just list features—they create intrigue that makes people desperate to click.

I love that he shares real opt-in page examples and explains why they work. Here’s what shocked me: examples from completely different industries—fitness, software, real estate—all looked similar and used the same core elements.

That’s when I realized conversion isn’t about being creative. It’s about following proven psychology.

Phase 4: The Godfather Strategy

The Godfather strategy is Sabri Suby’s biggest secret for doubling or tripling sales.

The name comes from the famous movie “The Godfather” and the iconic line: “Make them an offer they can’t refuse.”

This chapter teaches you how to craft irresistible offers that melt objections and remove every barrier between your prospect and the sale. You’re not making small promises or safe claims. You’re creating white-hot offers so powerful that prospects feel compelled to buy.

Before reading this, I thought a good offer meant lowering my price or throwing in a bonus.

WRONG.

Sabri shows you how to engineer offers using seven specific components that work together like a selling machine.

Here are the seven parts of a Godfather Offer:

• Rationale: You need to tell people why you’re being so generous. Think about it—when someone offers you an amazing deal, your first thought is “What’s the catch?” Sabri teaches you to kill that objection before it starts. Explain your reasoning up front. Maybe you’re launching a new product and need testimonials. Maybe you’re clearing old inventory. Whatever the reason, make it crystal clear so prospects believe you instead of doubting you.
• Build Value: This is where you show prospects they’re getting a steal. Start with what you normally charge or what competitors charge. Show why your product delivers incredible value at full price. Then drop your discounted price like you’re doing them a huge favor—because you are. Position yourself as their advocate fighting to get them the best deal possible.
• Pricing: Start low to get maximum customers through your door. Then hit them with 2-3 upsells at higher price points. This is where you actually make your money. You’re not trying to squeeze every dollar from the first sale—you’re building a system that turns one customer into multiple sales.
• Payment Options: Nobody likes dropping $1,200 at once. Split it into three or four payments. Suddenly, that $1,200 program becomes $300 payments. Way easier to swallow. This simple shift increases how many people say yes.
• Premiums: Throw in bonuses that make people feel like they’re stealing from you. Free training. Free templates. Free consultations. Stack these gifts until prospects think, “How can they possibly give all this away?”
• Guarantee: You reverse all risk from the customer to yourself. Money-back guarantees make buying feel safe.
• Scarcity: Sabri doesn’t mince words here. Offers without deadlines don’t sell as well. Period. Add real scarcity—limited spots, expiring discounts, countdown timers. Give prospects a reason to buy now instead of “thinking about it” forever.

But Sabri doesn’t stop at teaching you how to build the offer. He shows you exactly how to present it on your landing page using what he calls the 17-Step Secret Selling System.

This is the anatomy of a high-converting sales page—every element you need, in the exact order, to turn visitors into buyers.

He breaks down where to place your headline, how to structure your bullet points, where to add testimonials, when to reveal pricing, and how to stack everything together so prospects keep reading until they hit your buy button.

This chapter alone is worth the price of the book. Most businesses fail because their offers are forgettable. You can have the best product, the slickest funnel, and massive traffic—but if your offer doesn’t grab prospects by the throat, you’ll lose sales to competitors with worse products but better offers.

Sabri hands you the exact framework that generated over $7.8 billion in sales.

You’re not guessing anymore. Get the book here and follow a proven system that works across any industry.

Phase 5: Traffic

You’ve built your HVCO. You’ve created your opt-in page. You’ve engineered your Godfather Offer. Now you need people to see it.

Phase 5 shows you how to drive traffic using Google Ads and Facebook Ads.

Before this chapter, I thought running ads was simple—write some copy, set a budget, and watch sales roll in. I burned through $2,000 learning that’s not how it works.

I also believed I needed deep technical knowledge about Facebook’s algorithm or Google’s bidding strategies. I thought success came from mastering platform mechanics and settings.

Totally wrong.

Sabri goes deep on the tactics for creating profitable ads on both platforms. You get specific strategies for writing Google headlines that get clicks and Facebook ad copy that stops the scroll. He includes checklists and real-life examples you can model.

The game-changer? He focuses on copywriting, not technical wizardry.

Sure, knowing the platform helps. But what really matters is writing copy good enough to make people stop, read, and click. A mediocre technical setup with great copy beats perfect technical settings with boring copy every time.

I know what you’re thinking: “But this book came out in 2019. Isn’t the technical stuff outdated?”

Here’s why that doesn’t matter. The tactics Sabri teaches are based on copywriting principles, not platform mechanics. How to write a compelling headline? Timeless. How to hook attention in the first three seconds? That never changes. The buttons and dashboards get updated, but human psychology stays the same.

The chapter ends with a critical reminder: Traffic only works if your offer is good.

You can drive thousands of visitors to your funnel. But if your offer is weak, you’ll just burn money faster. This is why Sabri teaches the Godfather Strategy before traffic. You need an irresistible offer first. Then, traffic becomes profitable instead of expensive.

Phase 6: The Magic Lantern Technique

The Magic Lantern Technique is like guiding your prospect down a path toward their goal. Along the way, you provide massive value and build goodwill. You’re not just sending emails—you’re transforming skeptical strangers into high-trust buyers.

You’ve captured leads with your HVCO. In a perfect world, people would see your Godfather Offer, then book a consultant, join your event, or buy your product/service immediately.

But that’s not what happens.

Most prospects need time. They download your HVCO, read it, then disappear. They’re interested but not ready. Maybe they need to think about it. Maybe they want to compare options. Maybe they’re not convinced you’re the right choice.

Here’s the bigger problem: Skepticism is everywhere. People are more cynical now than ever before. Everyone’s been burned by overhyped products and broken promises. Your prospects have seen a thousand ads making bold claims. They’ve bought products or services that didn’t deliver. They’ve hired coaches who disappeared.

It’s never been harder to convince someone that what you’re selling actually works and that they should do business with you.

This is where the Magic Lantern Technique comes in.

Before reading this chapter, I faced a frustrating pattern. People would download my HVCO, consume it, then nothing. Radio silence. Some unsubscribed immediately. Others stayed on my list but never bought.

I’d heard every “guru” say the same thing: “You need to build a relationship with your list.” Great advice. But HOW? Nobody explained the actual process.

Sabri Suby does.

He shows you how to put yourself in their shoes, set yourself apart from competitors, and move prospects closer to their desired outcome.

I love how he used a PR Consultant as an example to illustrate the entire process and how to implement it. It’s in-depth, clear, and easy to understand.

Once people have high trust in your business, it’s time to move to the next step—sales conversion.

Phase 7: Sales Conversion

The Sales Conversion chapter teaches you how to close sales, whether you’re selling over the phone, face-to-face, on a webinar, or at a seminar. This is where you turn interested prospects into paying customers.

Your prospects trust you now. They’ve consumed your HVCO. They’ve read your emails. They’ve been motivated by your Godfather Offer. They understand their problem and see you as the solution.

Now comes the final step: Making the sale.

Sabri Suby introduces a concept called “Sell Like a Doctor.” Instead of being a pushy salesperson, you become a consultant who diagnoses problems and prescribes solutions. You ask questions. You listen. You understand their situation before recommending your product.

The chapter gives you proven scripts to close sales. You get specific examples of what to say in each phase of the conversation:

• How to open the conversation and build instant rapport
• What questions to ask that uncover real pain points
• How to handle objections without sounding defensive
• When to present your solution and ask for the sale
• What to do when prospects say “I need to think about it”

These scripts are gold. You can customize them for your specific business. Hand them to your sales team. Use them yourself on calls. The frameworks work whether you’re selling $500 courses or $50,000 consulting packages.

I love how Sabri breaks down each part of the sales conversation. You’re not winging it anymore. You have a framework that guides you from “hello” to “welcome aboard.”

But here’s the reality: Not everyone who enters your funnel will buy. Some people will consume your content, read every email, watch your videos, then do nothing.

What happens to those people? Phase 8 covers email marketing strategies to handle them.

Phase 8: Automate And Multify

Most people think email is dead. They say nobody reads emails anymore. Sabri proves them wrong. He shows you why email remains the highest-ROI marketing channel for turning prospects into buyers.

Here’s why email matters: You own your list. Facebook can ban your ad account. Google can change its algorithm. But nobody can take away your email list. It’s your direct line to prospects and customers.

Sabri breaks email marketing into three parts: Email Delivery, Email Open, and Make People Click.

• Email Delivery covers how to land in the inbox instead of spam. You learn about sender reputation, authentication, and avoiding spam triggers.
• Email Open teaches you how to write subject lines that force people to click. Sabri gives you proven formulas and real examples.
• Make People Click shows you how to write email copy that drives action. You learn the exact structure that gets people to click your links and buy.

What I love about this chapter? It’s incredibly in-depth. Sabri doesn’t just say “write good emails.” He anatomizes what makes an email work. You get best practices, real examples, and a list of mistakes to avoid.

He even includes a table comparing delivery results from popular email marketing platforms.

Just know the book was written in 2019, so some platform data might have changed. The principles remain the same.

This chapter transformed how I write emails. I stopped treating them as afterthoughts and started treating them as the money-making machine they are.

Final Thoughts: Should You Buy The Sell Like Crazy Book?

Yes. Buy this book. Today.

I give Sell Like Crazy a 4.5/5.

Here’s why it ranks so high:

• You get Sabri Suby’s complete 8-phase selling system that generated $7.8 billion in client sales across 1,067 industries.
• The book gives you copy-and-paste templates for emails, landing pages, and ads that work right now.
• You learn the Godfather Strategy for crafting offers your prospects can’t refuse.
• And you discover the 4-Tier Market Targeting System that helps you reach 97% of buyers your competitors ignore.

The price makes this a no-brainer. Under $20 on Amazon or just shipping costs from the official site. That’s less than a pizza for a system that could transform your business.

I know what you’re thinking: “But I need an ad budget to use these strategies.”

True. You’ll need at least $500-$1,000 to test paid traffic. And yes, the checkout process will hit you with upsells for $169-$258 packages. Just close those pages and move on. The book itself contains everything you need to start.

“What if I don’t have time to implement everything?”

The book requires real work. Reading takes a few hours. Building funnels and writing copy takes weeks. But compare that to the years you’ll spend guessing what works without a proven system.

The strategies inside changed how I build funnels. The mindset shifts alone are worth ten times what you’ll pay.

Get the book now. Start with Phase 1 this week. Apply what you learn before moving to Phase 2.

If Sell Like Crazy doesn’t fit your business model or you want different approaches to building sales funnels, check out these alternative books that might work better for you.

Alternatives To Sell Like Crazy Book 

I’ve found three alternative books that teach similar principles but from different angles.

The first gives you multiple funnel blueprints for different price points. The second shows you how to build offers that make customers say yes immediately. The third teaches the psychology behind direct-response marketing that makes people buy.

It comes down to your goal.

Now, let’s start with the first book.

Dotcom Secrets Book By Russell Brunson

Dotcom Secrets is the funnel building bible that teaches you which funnel to use based on what you sell and your price point.

I rank it #1 in my list of best sales funnel books.

Here’s the key difference between Dotcom Secrets and Sell Like Crazy:

Sell Like Crazy gives you ONE 8-phase system focused on acquiring customers through paid ads and converting them with strategic email sequences.

Dotcom Secrets gives you 10 different core funnels. Russell Brunson shows you exactly which funnel structure fits your product price, business model, and situation. You pick the right funnel based on what you sell and how you want to sell it.

Here’s what you get:

• The Value Ladder Framework: Learn how to move customers from low-ticket offers to high-ticket products naturally. You start by giving away something free or cheap to build trust, then offer more expensive solutions as people see results. This means you make more money from each customer instead of constantly chasing new buyers.
• 10 Core Funnel Blueprints: Get proven funnel structures for every scenario—whether you sell physical products, digital courses, coaching services, or software. Each blueprint shows you the exact pages you need, what goes on each page, and how to connect them. You stop guessing which funnel to build and start using templates that already work.
• The Attractive Character: Discover how to build a personality your audience connects with and follows. You learn the four character types and how to share stories that make people trust you before they buy. This turns you from a faceless business into someone your prospects actually want to hear from.
• Funnel Hacking: Get the exact process for studying successful funnels in your market and adapting them for your business. You learn how to reverse-engineer what’s working for competitors so you skip months of testing and start with proven structures. This saves you time and money by copying what already converts.

Both books teach email marketing, but they approach it differently.

Sell Like Crazy goes deep on email tactics. You learn how to write compelling subject lines, craft emails that get clicks, and choose the best times to send. Sabri gives you specific templates and formulas you can copy.

Dotcom Secrets gives you email frameworks. Russell teaches the Soap Opera Sequence for indoctrinating new leads and the Seinfeld Email strategy for ongoing engagement after your main sequence ends.

Dotcom Secrets works better if you need flexibility. You can use different funnels for different products instead of forcing everything through one system.

Russell has generated over $1 billion in online sales using these funnels. He built ClickFunnels (valued at over $1 billion) by teaching this system to 150,000+ entrepreneurs.

Read my full review of the Dotcom Secrets book to see every funnel type broken down step-by-step.

$100M Offer By Alex Hormozi

$100M Offers is the offer creation playbook that teaches you how to make your product so valuable that price becomes almost irrelevant.

Here’s the key difference between $100M Offers and Sell Like Crazy:

Sell Like Crazy gives you the complete system for attracting and converting customers through your funnel. Sabri Suby focuses on the entire buyer journey from cold traffic to paying customer.

$100M Offers zeroes in on ONE piece of that puzzle: your offer. Alex Hormozi shows you how to stack so much value into your product that people feel stupid saying no. You learn to engineer offers that make customers think “I’d be losing money if I don’t buy this.”

Here’s what you get:

• The Value Equation: Learn the four variables that determine how valuable your offer feels to prospects. You discover how to increase dream outcome and perceived likelihood of achievement while decreasing time delay and effort/sacrifice. This means you create offers people want to buy immediately instead of thinking about it for weeks.
• The Grand Slam Offer Formula: Get the exact framework for packaging your solution with bonuses, guarantees, and scarcity that multiplies perceived value. You learn how to add strategic elements that cost you little but matter deeply to customers. This turns a “nice to have” into a “must have right now.”
• The Reverse Risk Strategy: Discover how to remove all buying risk from your customer and put it on yourself through powerful guarantees. You learn guarantee structures that eliminate objections and make prospects feel safe buying. This increases conversion rates because people buy when they feel protected from loss.

Both books help you sell more, but they attack different problems.

Sell Like Crazy gives you the full marketing system. You get traffic strategies, email sequences, customer research methods, and conversion tactics. You build the entire machine.

$100M Offers focuses purely on making better offers. You keep your existing funnel but upgrade what you’re selling and how you present it. Better offers mean higher conversion rates without changing anything else.

$100M Offers works perfectly as a supplement to Sell Like Crazy. Use Sabri’s 8-phase system to build your funnel, then apply Alex’s offer strategies to Phase 4 (The Godfather Strategy). You’ll create offers your prospects can’t refuse using proven formulas from both books.

Alex Hormozi built his company Gym Launch to $100 million in sales using these offer strategies. He’s since helped over 4,000 businesses scale their revenue by redesigning their offers.

No B.S Direct Marketing By Dan Kennedy

No B.S. Direct Marketing is the direct response marketing foundation that teaches you the psychology and principles behind every successful sales campaign.

Sell Like Crazy gives you modern tactics for digital funnels using Facebook ads and email sequences.

No B.S. Direct Marketing teaches you the timeless principles that made direct response work for 100+ years. Dan Kennedy shows you why people buy, how to craft compelling messages, and the psychology that drives all profitable marketing. These principles worked before the internet and will keep working after today’s platforms disappear.

Here’s what you get:

• The Message-to-Market Match Formula: Learn how to align your marketing with what your audience already wants. You speak directly to the desires and fears your prospects have instead of creating new ones. This means your marketing resonates immediately and people pay attention.
• Direct Response Fundamentals: Master the core principles that separate profitable marketing from wasted ad spend. You make every dollar trackable and accountable so you know exactly what works. This stops you from burning money on campaigns that don’t generate returns.
• The Who Strategy: Discover how to identify and reach your most valuable customers while ignoring everyone else. You focus your budget on people who actually buy instead of tire-kickers. This increases ROI because you stop wasting money on prospects who never convert.

No B.S. Direct Marketing works better if you want to understand the “why” behind successful marketing. Read this first to build your foundation, then use Sell Like Crazy to apply those principles in a modern digital funnel.

Dan Kennedy has generated over $4 billion in sales for his clients over 40+ years. He’s trained the marketers who now teach the tactics you see online today.