The 13 Best Sales Funnel Software For Small Business In 2026

Hey there, welcome to my best sales funnel software review.

Let’s get something out of the way first.

Yes, I earn commissions on some links in this article. But here’s what affiliate disclaimers won’t tell you: I get nothing if you cancel during the trial. Nothing if you refund. Nothing if you quit a week later.

My paycheck only exists if you stick around. So when I recommend the free option over the $297/month platform? That’s me choosing your success over my bank account.

I’ve spent 6+ years and $15,000+ on funnel courses, masterminds, and software subscriptions. Some money well spent. Some… expensive lessons.

Consider this the $15K shortcut.

Quick note for WordPress diehards: Yes, you CAN build funnels with plugins. I’ve tried. I’ve rage-quit. If you’re committed to WordPress, OptimizePress is on this list for you. But dedicated funnel software exists for one reason—getting visitors from “just looking” to “shut up and take my money” without the tech headaches.

In this guide, I’ll match you with the right tool for YOUR situation. Not the most expensive. Not the trendiest. The right one.

Let’s find it.

Best Sales Funnel Builder Software At A Glance

Short on time? Here’s the cheat sheet before we dive deep.

Software	Best For	Starting Price	Free Plan/Trial
ClickFunnels	Best overall for serious entrepreneurs	$97/month	14-day trial
HighLevel	Agencies managing multiple clients	$97/month	14-day trial
Systeme.io	Best free option (actually usable)	$0/month	Yes (Free Forever)
Kajabi	Course creators who want premium	$89/month	14-day trial
Kartra	All-in-one everything platform	$59/month	30-day trial
GetResponse	Email-first marketers	$19/month	14-day trial
ActiveCampaign	Complex email automation	$15/month	14-day trial
Leadpages	Beginners who want simplicity	$49/month	14-day trial
Instapage	Agencies with serious ad budgets	$99/month	14-day trial
OptimizePress	WordPress users (finally, right?)	$129/year	14-day guarantee
Keap	E-commerce and dropshipping	$299/month	14-day trial
Involve.me	Interactive quiz funnels	$49/month	Free plan
LightFunnels	Ecommerce and dropshipping	$9.99/month	30-day trial

The quick version:

• Bootstrapping? Start with Systeme.io. It’s free and actually works.
• Running an agency? GoHighLevel. One price, unlimited clients. The math is beautiful.
• Selling courses? Kajabi. Your students deserve better than janky WordPress plugins.
• Want the gold standard? ClickFunnels. Pricey, but the templates and training are unmatched.

But here’s the thing—quick recommendations only go so far. The “best” tool depends entirely on YOUR situation.

Let’s break each one down.

1. ClickFunnels – Best Sales Funnel Software Overall

ClickFunnels is the platform that made “sales funnel” a household term. Founded by Russell Brunson in 2014, it’s not just software—it’s an ecosystem. Books, courses, events, a massive community, and a philosophy about how online marketing should work.

Over 100,000 entrepreneurs use it. The platform has processed billions in sales. And love it or hate it, ClickFunnels basically invented the category you’re shopping in right now.

What Makes It Different

Here’s what you’re actually paying for: certainty.

The templates in ClickFunnels aren’t pretty guesses from random designers. They’re based on funnels that have collectively processed BILLIONS in sales. When you use a webinar registration template or a tripwire funnel layout, you’re using something tested across thousands of businesses.

The editor is buttery smooth, too. I’ve used every funnel builder on this list, and ClickFunnels just feels more polished. Elements snap where you want them. The preview matches the published page. No weird surprises when you hit publish.

But here’s the real differentiator—the education.

Russell Brunson didn’t just build software. He built a marketing university disguised as a SaaS company. The One Funnel Away Challenge walks you through building a complete funnel in 30 days with daily coaching. Most funnel builders hand you tools and say “good luck.” ClickFunnels hands you tools AND teaches you the strategy behind them.

That’s worth something. Especially when you’re still figuring out what kind of funnel you actually need.

Key Features

• Drag-and-drop funnel builder with conversion-tested templates
• One-click upsells, downsells, and order bumps
• A/B split testing built into every funnel step
• Membership site and course hosting
• Email marketing automation (Follow-up Funnels)
• Shopping cart with multiple payment gateways
• Affiliate management system
• Share funnels feature—clone entire funnels with one link

Who is ClickFunnels Best For?

ClickFunnels shines brightest for people selling digital products, coaching, courses, and high-ticket services:

• Course creators and info product sellers
• Coaches and consultants selling programs
• Authors launching books (Russell literally wrote the playbook on this)
• Speakers and experts building personal brands
• E-commerce sellers focused on high-converting front-end offers

It’s overkill if you’re just building a basic website. But if you’re selling something and want proven templates plus the knowledge to use them? This is the gold standard.

ClickFunnels Pricing

Plan	Monthly Price	Funnels	Contacts	Best For
Launch	$97	Unlimited	10K	Solo entrepreneurs launching a business online
Scale	$197	Unlimited	75K	Growing and scaling your online business fast
Optimize	$297	Unlimited	150	Power users, agencies, and marketers running high-converting sales funnels at scale.

💡 Note: All plans include a 14-day free trial and 30-day money-back guarantee. Annual billing saves about 16% ($81/mo for Launch, $167/mo for Scale, $247/mo for Optimize). Plus, they also provide the Dominate plan at $5,997/yr.

The Bottom Line

ClickFunnels is the premium choice for a reason. The software is rock solid. The templates convert. The training is world-class. And the community means you’re never stuck for long.

Is it worth $97-$297/month? That depends entirely on what you’re selling. If your offers convert and your average customer value is decent, ClickFunnels pays for itself with a sale or two per month. If you’re still validating your idea and watching every dollar, start with Systeme.io and upgrade later.

But if you’re serious about building a funnel-based business—and you want to learn from the people who literally invented this game—ClickFunnels is still the platform to beat.

Start with the 14-day trial. Go through the onboarding. Build your first funnel. You’ll see pretty quickly whether it clicks for you.

2. GoHighLevel – Best Sales Funnel Software for Agencies

GoHighLevel (often called “HighLevel” or “GHL”) is an all-in-one platform built specifically for agencies, consultants, and marketers who manage multiple clients.

It combines CRM, funnels, email marketing, SMS, appointment booking, reputation management, and more into a single white-label platform. You can rebrand the entire thing as your own software and resell it to clients at whatever price you want.

That’s not a side feature—it’s the core business model for thousands of agencies using it right now.

Why Agencies Are Obsessed

Here’s the math that makes agency owners fall in love:

With ClickFunnels, you’re paying $97-$297/month for YOUR funnels. Building funnels for clients? You need separate accounts (more money) or you’re cramming everyone into one messy workspace.

GoHighLevel flips the script.

For $297/month on the Unlimited plan, you get unlimited sub-accounts. Each client gets their own isolated environment—their own funnels, their own CRM, their own automations. And they never see GoHighLevel branding because you white-label the whole thing.

I’ve talked to agency owners who replaced $500-$1,000/month in software subscriptions with a single $297 GoHighLevel account. That’s not marketing hype—that’s basic math when you add up Leadpages + ActiveCampaign + Calendly + Twilio + a CRM + reputation management software.

The funnel builder is solid. Not as polished as ClickFunnels’ editor, but it gets the job done. Templates, drag-and-drop editing, A/B testing, one-click upsells. Everything connects directly to the built-in CRM, so leads flow straight into pipelines without Zapier gymnastics.

But here’s where it gets interesting…

The Real Power: Automations

GoHighLevel lets you build workflows that trigger based on almost anything—form submissions, missed calls, appointment bookings, email opens, SMS replies, pipeline stage changes. Create entire client onboarding sequences that run on autopilot.

And then there’s SaaS mode.

With the $497/month Agency Pro plan, you can actually resell GoHighLevel as your own software. Set your own pricing tiers, bill clients through Stripe, and pocket the difference. Some agencies are building six-figure recurring revenue just from SaaS subscriptions—on top of their service fees.

Key Features:

• Unlimited sub-accounts for managing multiple clients (on Unlimited plan)
• Full white-label capabilities—rebrand the entire platform as your own
• Built-in CRM with pipeline management
• Sales funnel and website builder with drag-and-drop editor
• Email AND SMS marketing automation
• Appointment scheduling and calendar booking
• Reputation management and review requests
• Two-way text messaging and missed call text-back
• Membership sites and course hosting
• SaaS mode to resell the platform at your own prices

Who is GoHighLevel Best For?

If you run a marketing agency, this is your platform. Period. It’s also ideal for:

• Digital marketing agencies managing 5+ clients
• Consultants who want to offer “done-for-you” marketing services
• Freelancers ready to scale into an agency model
• SaaS entrepreneurs who want to launch their own marketing software
• Local business marketers (dentists, chiropractors, gyms, real estate agents)

GoHighLevel Pricing

Plan	Monthly Price	Sub-Accounts	Best For
Starter	$97	3	Solo marketers and small business owners build and launch their online business
Unlimited	$297	Unlimited	Growing agencies with multiple clients
SaaS Pro	$497	Unlimited + SaaS Mode	Agencies reselling as their own software

Note: All plans have usage-based costs for SMS, phone calls, and email sending through their LC Phone and LC Email systems. Budget an extra $20-$100/month, depending on volume. Read my Gohighlevel Pricing article to get more details.

The Bottom Line

GoHighLevel isn’t the simplest tool on this list. It’s not the cheapest either (though it becomes the cheapest when you factor in everything it replaces). And it’s definitely not the prettiest.

But if you’re serious about running an agency—or you want to stop paying for 8 different subscriptions that barely talk to each other—GHL is the move.

The agencies winning right now aren’t the ones with the fanciest funnels. They’re the ones with systems that scale. GoHighLevel gives you those systems on a silver platter.

Try GoHighLevel Free for 14 Days →

3. Systeme.io – Best Free Sales Funnel Software

Systeme.io is a complete marketing platform that helps you create sales funnels, send emails, build courses, launch affiliate programs, and run your digital business—all from one dashboard.

But here’s the kicker: It’s actually free.

Not “free trial” free. Not “free but unusable” free. Actually free. Forever. With features most platforms charge $50-$100/month for.

Entrepreneur Aurelien Amacker launched it in 2010. Since then, Systeme.io has become the go-to choice for bootstrapped entrepreneurs who refuse to pay hundreds monthly before making their first sale.

Why This Changes Everything

Most funnel builders want $97-$297/month before you’ve proven your idea works. That’s a lot of pressure. You’re paying for software while hoping your offer converts.

Systeme.io eliminates that pressure entirely.

Build your funnel. Test your offer. Make sales. THEN decide if you want to upgrade.

The free plan includes:

• 3 sales funnels
• 2,000 contacts
• Unlimited emails
• 1 membership site
• 1 automation rule
• Affiliate program management

That’s not a demo. That’s a real business foundation.

The funnel creation process is straightforward: Select a template. Customize with drag-and-drop. Connect to your email list. Publish. No coding. No developers. No week-long tutorials.

Is it as polished as ClickFunnels? No. Are the templates as sexy? Nope.

But will it get you from “I have an idea” to “I have a working funnel making sales” faster and cheaper than almost anything else? Absolutely.

Key Features

• Visual drag-and-drop funnel builder with ready-made templates
• Unlimited email marketing sends (included in free plan)
• Online course platform with membership site capabilities
• Affiliate management system built-in
• Website builder and blogging platform
• Marketing automation workflows using tags and triggers
• Zero transaction fees on all pricing tiers
• Free migration service from other platforms

Who is Systeme.io Best For?

Systeme.io works best for entrepreneurs starting their first online business without upfront software costs. Ideal users include:

• Online course creators launching their first digital product
• Coaches and consultants need a simple funnel and email automation
• Side business owners are testing business concepts before full commitment
• Budget-conscious entrepreneurs are avoiding complicated technology stacks

Systeme.io Pricing

Plan	Monthly Price	Annual Price	Contacts	Funnels
Free	$0	$0	2,000	3
Startup	$17	$170/year	5,000	10
Webinar	$47	$470/year	10,000	50
Unlimited	$97	$970/year	Unlimited	Unlimited

The Bottom Line

Systeme.io won’t win design awards. The templates are functional, not gorgeous. The email editor is basic.

But here’s what it WILL do: Get you from “I have an idea” to “I have a working funnel making sales” faster and cheaper than almost anything else.

If you’re bootstrapping, testing an idea, or tired of paying for tools you don’t fully use—start here. You can always upgrade to something fancier once your business justifies the expense.

Try Systeme.io Free →

4. Kajabi – Best Sales Funnel Software for Course Creators

Kajabi is an all-in-one platform built specifically for knowledge entrepreneurs—course creators, coaches, membership site owners, and anyone selling expertise in digital format.

While other platforms are “funnel builders that also do courses,” Kajabi is a “course platform that also does funnels.” The difference matters. Every feature is designed around one goal: helping you package and sell what you know.

Founded in 2010, Kajabi has processed over $8 billion in sales for creators. It’s the platform behind some of the biggest names in online education.

Why Course Creators Choose Kajabi

Here’s the thing about selling courses: The course experience IS the product.

You can have the most persuasive sales funnel in the world. But if students log in and see some janky interface with broken video players and confusing navigation? Refund requests pile up. Bad reviews follow. Your reputation tanks.

Kajabi understands this better than any other platform.

The student experience is gorgeous. Like, genuinely beautiful. Your courses look like they belong to a company with a full design team, even if you’re working from your spare bedroom. Lessons load fast. Progress tracking works. The mobile app means students can learn during their commute.

Everything just feels premium.

That premium experience translates directly into higher completion rates, better testimonials, and more referrals. I’ve talked to creators who switched to Kajabi and saw completion rates jump 20-30%. Not because the content changed—because the experience improved.

Key Features

• All-in-one course hosting with multiple content formats (video, audio, text, downloads)
• Built-in sales funnel builder with proven product launch templates
• Native email marketing with automations and sequences
• Membership site capabilities with tiered access levels
• Podcast hosting directly on the platform
• Community features for student engagement
• Mobile app for students (branded with your logo)
• Coaching product type with scheduling and delivery
• Built-in checkout with one-click upsells
• Affiliate program management
• No transaction fees on any plan

Who is Kajabi Best For?

Kajabi is purpose-built for people selling knowledge. That includes:

• Online course creators (obviously)
• Coaches selling group or 1-on-1 programs
• Membership site owners with recurring content
• Authors turning books into courses or communities
• Consultants productizing their expertise
• Podcasters monetizing with premium content
• Anyone who says, “I want to build an online course” as their primary business model

If courses, coaching, or memberships are your main revenue stream, Kajabi should be your default choice. If you’re primarily selling physical products, software, or agency services, look elsewhere.

Kajabi Pricing

Plan	Monthly Price	Products	Contacts	Best For
Kickstarter	$89	1	250	Testing your first course idea
Basic	$179	5	2,500	Established creators with proven offers
Growth	$249	50	25,000	Scaling creators with multiple products
Pro	$499	Unlimited	100,000	Large course businesses, high volume

The Bottom Line

Kajabi is expensive. At $179-$499/month for most serious creators, it costs more than piecing together cheaper alternatives.

But creators who treat their courses like premium products tend to charge premium prices. Kajabi makes it easy to deliver a premium experience without hiring developers or designers.

Testing an idea? Start cheaper. But if courses or coaching are your main business—if you’re charging $200, $500, $2,000+ per student—Kajabi pays for itself in the perception shift alone.

Try Kajabi Free for 14 Days →

5. Kartra – Best All-in-One Marketing Platform

Kartra is an all-in-one marketing platform that tries to be everything for everyone—and surprisingly, it mostly pulls it off.

Built by Genesis Digital (the team behind WebinarJam and EverWebinar), Kartra launched in 2018 with a bold promise: replace your entire marketing stack with one tool. Pages, funnels, email, video hosting, memberships, helpdesk, calendars, affiliates… all under one roof.

The name “Kartra” comes from a Sanskrit word meaning “creator” or “doer.” Fitting, because this platform is designed for entrepreneurs who want to build entire businesses without becoming IT departments.

What Makes Kartra Different

Most “all-in-one” platforms have one strong suit and a bunch of half-baked extras. Great funnel builder, mediocre email. Solid course hosting, terrible checkout.

Kartra is different. Every tool actually works.

The email marketing is powerful—behavioral automations trigger based on video watch time, page visits, purchase history, and dozens of other signals. Build “if this, then that” logic trees that make subscribers feel like you’re reading their minds.

Everything connects automatically. Lead opts in → enters email sequence. Watches 75% of sales video → gets tagged. Buys → removed from sales sequence, added to onboarding. No Zapier. No webhooks. No broken integrations at 2 AM during your launch.

The native video hosting includes tricks baked in. Gate videos behind opt-in forms mid-video. Track exactly how much each person watched. Trigger automations at the 50% mark. Saves $50-100/month on Wistia or Vimeo.

And the campaign marketplace? Import complete funnels—pages, emails, automations—from proven marketers with one click. Like having a library of templates that actually work.

Key Features

• Drag-and-drop page builder with hundreds of templates
• Full email marketing suite with behavioral automations
• Shopping cart with one-click upsells, downsells, and order bumps
• Membership site and course hosting
• Video hosting with in-video CTAs and tracking
• Helpdesk and live chat support tools
• Calendar booking and appointment scheduling
• Affiliate management system
• Lead scoring and tagging
• Campaign marketplace with done-for-you funnels
• Native integrations without needing Zapier

Who is Kartra Best For?

Kartra works well for solopreneurs and small teams who want everything integrated without juggling multiple subscriptions. Specifically:

• Digital product sellers who need pages, email, AND checkout in one place
• Service providers who want booking, email follow-up, and helpdesk together
• Course creators who also need robust email marketing automation
• Coaches running evergreen funnels with video sequences
• Small businesses tired of paying for 6+ separate tools that barely talk to each other
• Anyone who’s ever lost a lead because two tools didn’t sync properly

If you’ve ever rage-quit trying to connect your email platform to your landing page builder to your checkout to your membership site… Kartra was built for you.

Kartra Pricing

Plan	Monthly Price	Leads	Emails/Month	Best For
Starter	$119	2,500	15,000	Testing the platform, small lists
Growth	$229	12,500	125,000	Growing businesses, most users
Professional	$549	25,000	250,000	Established businesses, high volume

The Bottom Line

Kartra isn’t the sexiest platform on this list. The interface won’t win design awards. The learning curve requires actual effort.

But once you’re up and running? Everything just works together. No integration headaches. No mystery gaps where leads disappear. No monthly subscription stack that costs more than your rent.

The 30-day money-back guarantee gives you plenty of time to migrate and test. Build one funnel, send some emails, watch how the automations flow. You’ll feel the difference immediately.

Try Kartra Risk-Free for 30 Days →

6. GetResponse – Best Email Funnel Software

GetResponse GetResponse started as an email marketing platform back in 1998—before most people even had email addresses worth marketing to. Over 25 years later, it’s evolved into a full marketing suite with automation, landing pages, webinars, and sales funnels.

But here’s the thing: while other platforms added email as an afterthought, GetResponse added funnels to world-class email. The DNA is different. For businesses where email is the primary revenue driver, that matters.

Over 400,000 customers use GetResponse, from solo creators to enterprise companies.

Why Email-First Marketers Love It

Let’s be real: GetResponse isn’t a funnel builder that added email. It’s an email platform that added funnels. That’s exactly why it’s on this list.

• Email deliverability that actually delivers: 25+ years of sender reputation means your emails land in inboxes, not spam folders. GetResponse consistently ranks in the top 3 for deliverability across industry studies. All those fancy funnels mean nothing if your follow-up emails never get seen.
• Automation builder that rivals the specialists: Visual workflow builder with conditions, actions, filters, and scoring. Build sequences triggered by email opens, link clicks, purchases, webinar attendance, landing page visits, and more. Not quite ActiveCampaign-level, but close—at a lower price.
• Webinars included in your subscription: Most funnel builders force you to pay separately for Zoom, WebinarJam, or Demio. GetResponse includes webinar hosting up to 1,000 attendees. Run live webinars, automated evergreen replays, or on-demand recordings. All the registrant data flows directly into your email sequences.
• Free plan that’s actually useful: Up to 500 contacts with email marketing, landing pages, and basic automation. That’s not a “trial”—it’s a real free tier you can run a small business on.

Key Features

• Advanced email marketing with autoresponders and behavioral triggers
• Visual automation builder with pre-built workflow templates
• Conversion funnel builder (they call it “Conversion Funnels”)
• Landing page creator with 200+ templates
• Built-in webinar hosting (up to 1,000 attendees)
• E-commerce integrations with abandoned cart recovery
• List segmentation and lead scoring
• A/B testing for emails, subject lines, and landing pages
• Web push notifications
• SMS marketing capabilities
• AI-powered email generator and recommendations

Who is GetResponse Best For?

GetResponse fits best when email marketing is your main strategy and funnels support that—not the other way around. Ideal for:

• Email-first marketers who live and die by their list
• Businesses running webinar funnels (the built-in webinar tool is clutch)
• E-commerce stores focused on email sequences and abandoned cart recovery
• Content creators monetizing newsletters
• B2B companies with longer sales cycles requiring nurture sequences
• Anyone who’s been burned by terrible email deliverability on other platforms
• Marketers who want automation power without ActiveCampaign’s learning curve

If you’re building complex sales funnels with lots of pages, ClickFunnels or HighLevel will serve you better. But if your funnels exist to feed your email machine? GetResponse makes a lot of sense.

GetResponse Pricing

Plan	Monthly Price (1,000 contacts)	Key Features	Best For
Free	$0	500 contacts, basic email, 1 landing page	Testing, tiny lists
Email Marketing	$19	Unlimited emails, autoresponders, AI tools	Simple email marketing
Marketing Automation	$59	Automation builder, webinars, advanced segmentation	Growing businesses
Ecommerce Marketing	$119	Abandoned cart, product recs, transactional emails	Online stores
GetResponse MAX	Custom	Dedicated IP, dedicated support, SMS marketing	Enterprise, high volume

💡 Note: Prices shown are for 1,000 contacts. Pricing increases with list size. Annual billing saves 18%.

The Bottom Line

GetResponse isn’t trying to be ClickFunnels. It’s not trying to be Kajabi. It’s an email marketing platform that gives you enough funnel capability to run a real business—without bolting on five other subscriptions.

If email is your primary channel and funnels support your email strategy, GetResponse is hard to beat. The deliverability alone is worth the switch if you’re currently watching open rates tank on a lesser platform.

The 14-day free trial lets you test everything risk-free. Build a landing page, set up an automation, and send emails. See how it feels to have an email that actually reaches people.

Try GetResponse For Free →

7. Leadpages – Best Simple Sales Funnel Builder for Beginners

Leadpages is a landing page builder that does one thing exceptionally well: help you create high-converting pages fast.

Founded in 2012, Leadpages pioneered the concept of conversion-optimized templates. Instead of just making pages look pretty, they tested thousands of designs and ranked them by actual performance. The result? Templates that convert out of the box, not after weeks of tweaking.

It’s not a full funnel builder like ClickFunnels or an all-in-one platform like Kartra. It’s a focused tool that handles the front end of your funnel—landing pages, opt-ins, pop-ups, and simple sales pages—really, really well.

Leadpages is a landing page builder that does one thing exceptionally well: help you create high-converting pages fast.

Founded in 2012, Leadpages pioneered the concept of conversion-optimized templates. Instead of just making pages look pretty, they tested thousands of designs and ranked them by actual performance. The result? Templates that convert out of the box, not after weeks of tweaking.

It’s not a full funnel builder like ClickFunnels. It’s a focused tool that handles landing pages, opt-ins, pop-ups, and simple sales pages—really, really well.

Why Beginners Love It

Most funnel builders try to do everything. Leadpages focuses on doing one thing perfectly: getting you a high-converting page live FAST.

The editor is genuinely beginner-friendly. No confusing menus, no overwhelming options, no tutorial videos required. Pick a template, swap your text and images, hit publish. Your grandmother could build a landing page on Leadpages. (I mean that as a compliment.)

What makes Leadpages special is how they organize templates. Instead of sorting by industry or style, they sort by conversion rate. The templates at the top have been tested across thousands of users and proven to convert. You’re not guessing whether a design will work—you’re starting with designs that already do.

The pop-up and alert bar features extend beyond Leadpages too. Install a small code snippet on any website—WordPress, Squarespace, Shopify, whatever—and trigger pop-ups based on exit intent, scroll depth, or time on page. For bloggers and content sites, this is gold for list building.

Pricing is refreshingly simple. No contact limits. No traffic caps. Pay your monthly fee, build unlimited pages, collect unlimited leads. Done.

Key Features

• Drag-and-drop landing page builder with 250+ templates
• Conversion-optimized templates sorted by highest converting
• Pop-ups and alert bars for any website
• A/B split testing built into every page
• Built-in checkout for selling digital products
• Native integrations with major email platforms and CRMs
• Unlimited traffic and leads on all plans
• Free custom domain hosting
• Lead notifications and analytics dashboard
• AI-powered headline and copy generator

Who is Leadpages Best For?

Leadpages fits perfectly when you need landing pages without the complexity of a full funnel platform. Ideal for:

• Beginners building their first opt-in pages
• Bloggers and content creators growing email lists
• Small businesses running lead generation campaigns
• Coaches and consultants with simple service offerings
• Anyone already happy with their email platform who just needs better pages
• Marketers who value speed and simplicity over endless features

If you need complex funnels, membership sites, or built-in email marketing, look elsewhere. But if you just need pages that convert and don’t want to spend a week learning software? Leadpages is your answer.

Leadpages Pricing

Plan	Monthly Price	Key Features	Best For
Standard	$49	Unlimited pages, pop-ups, alert bars	Solo creators, beginners
Pro	$99	A/B testing, online payments, and email trigger links	Growing businesses

Note: Annual billing saves about 25%. 14-day free trial available on all plans. Unlimited traffic and leads on both tiers.

The Bottom Line

Leadpages isn’t trying to replace your entire marketing stack. It’s trying to give you the best landing pages possible with zero learning curve.

If you’re drowning in complex software and just want something that works, Leadpages is a breath of fresh air. Build a page in 10 minutes, connect your email tool, start collecting leads.

Try Leadpages Free for 14 Days →

8. Instapage – Best Landing Page Builder for Agencies and Teams

Instapage Instapage is a landing page platform built for teams that take post-click optimization seriously. While most builders focus on getting pages live, Instapage focuses on what happens after someone clicks your ad.

Founded in 2012, Instapage has positioned itself as the enterprise choice for PPC marketers and agencies running high-volume ad campaigns. The platform has generated over 6 billion unique conversions.

This isn’t a beginner tool. It’s what you graduate to when landing page performance directly impacts a serious ad budget.

Why Agencies Pay Premium Prices

Instapage isn’t competing with ClickFunnels or Leadpages. It’s competing with hiring a development team to build custom landing pages—and winning.

• Collaboration features that make team workflows actually enjoyable: Multiple people can work on the same page simultaneously. Leave comments directly on design elements. Tag teammates for feedback. Track version history and roll back changes. It’s Google Docs meets landing page design.
• AdMap visualizes your entire ad-to-page strategy: See which ads connect to which pages, identify gaps where you’re sending traffic to generic pages, and ensure message match across every campaign. For agencies managing dozens of campaigns, this visibility is worth the subscription alone.
• Built-in heatmaps show exactly where visitors click, scroll, and drop off: No separate Hotjar subscription. No extra code snippets. Just data baked into every page.
• Page speed that actually matters: Pages load fast—like, actually fast. Thor (their rendering engine) and AMP support mean your mobile pages hit Google’s Core Web Vitals targets without sacrificing design. When page speed directly impacts both conversion rates and ad quality scores, this stuff matters.

Key Features

• Drag-and-drop builder with pixel-perfect design control
• Real-time collaboration for teams (like Google Docs for landing pages)
• AdMap technology connecting ads directly to landing pages
• Built-in heatmaps and analytics
• Dynamic text replacement for personalized pages
• A/B and multivariate testing
• AMP pages for lightning-fast mobile loading
• 500+ templates organized by use case
• Global blocks for site-wide updates
• Integrations with major ad platforms, CRMs, and email tools

Pros

• Collaboration features make team workflows actually enjoyable
• AdMap visualizes your entire ad-to-page strategy in one view
• Heatmaps built in—no need for Hotjar or Crazy Egg
• Page speed and Core Web Vitals scores are consistently excellent
• Design flexibility rivals custom-coded pages

Cons

• The most expensive landing page builder on this list by far
• No funnel building—it’s purely landing pages
• No email marketing, checkout, or membership features
• Overkill for solopreneurs or small operations

Who is Instapage Best For?

Instapage makes sense when landing pages are a core business function with real budgets behind them. Specifically:

• Marketing agencies managing campaigns for multiple clients
• In-house marketing teams at mid-size to enterprise companies
• PPC specialists running high-spend Google or Facebook ad campaigns
• Companies where a 1% conversion increase means thousands in revenue
• Teams that need collaboration, approvals, and version control
• Anyone spending $10K+ monthly on ads who needs pages that perform

If you’re a solopreneur building your first funnel, Instapage is like buying a Ferrari to drive to the grocery store. But if landing page performance directly impacts a meaningful ad budget, the ROI math changes fast.

Instapage Pricing

Plan	Monthly Price	Key Features	Best For
Create	$99	Unlimited conversions, 10K visitors, no heatmaps	Testing the platform
Optimize	$199	A/B testing, heatmaps, 30K visitors	Growing teams
Scale	Custom	Dedicated support, AMP, AdMap, enterprise features	Agencies, high-volume

💡 Note: Annual billing saves up to 20%. 14-day free trial available. Visitor limits apply—calculate your traffic needs before committing.

The Bottom Line

Instapage is expensive. At $99-$199+/month for landing pages alone, it costs more than full funnel platforms.

But for teams running serious ad spend, the math works differently. A 0.5% conversion improvement on a $50K monthly ad budget pays for years of Instapage subscriptions.

Try Instapage Free for 14 Days →

9. ActiveCampaign – Best Email Automation for Complex Funnels

ActiveCampaign is an email marketing and automation platform that’s become the gold standard for businesses with complex customer journeys. While simpler tools offer “if someone subscribes, send them emails,” ActiveCampaign lets you build automation sequences that feel like magic.

Founded in 2003, ActiveCampaign serves over 180,000 businesses in 170 countries. It’s the platform marketers graduate to when basic autoresponders stop cutting it.

Why Power Users Are Obsessed

ActiveCampaign handles complexity that makes other platforms break a sweat.

• Automation that handles real complexity: Build sequences that branch based on email engagement, website behavior, purchase history, CRM deal stage, and lead scores. Different sequences for webinar attendees versus no-shows? Easy. Notify sales when a lead visits your pricing page three times? Done in minutes.
• 900+ pre-built recipes: Customer onboarding, re-engagement campaigns, review requests, win-back sequences—templates exist for everything. Import, customize, activate.
• CRM built right in: Marketing and sales data live together. When a lead becomes a customer, your automations know instantly. When a deal stalls, trigger re-engagement automatically.
• Deliverability that actually delivers: Consistently top 3 in industry studies. All that automation brilliance means nothing if emails land in spam.

The landing page builder exists, but it’s clearly not the focus. Most users pair ActiveCampaign with a dedicated funnel tool—and that’s fine. Let each tool do what it does best.

Key Features

• Visual automation builder with 900+ pre-built recipes
• Advanced email marketing with predictive sending
• Built-in CRM with sales pipeline management
• Lead scoring and contact tagging
• Site tracking and event-based triggers
• Conditional content blocks for personalized emails
• SMS marketing and direct mail integration
• Landing page builder (on Plus plan and above)
• Split actions for testing entire automation sequences
• Machine learning for send time optimization and win probability

Who is ActiveCampaign Best For?

ActiveCampaign fits businesses where the customer journey involves multiple touchpoints and decision stages. Specifically:

• B2B companies with longer sales cycles requiring nurture sequences
• E-commerce stores wanting advanced abandoned cart and post-purchase flows
• SaaS businesses with trial-to-paid conversion sequences
• Agencies managing complex campaigns for clients
• Course creators with sophisticated launch and evergreen sequences
• Anyone who’s outgrown Mailchimp and needs real automation power

If your marketing involves “when this happens, do that, unless this other thing happened, then do this instead”—ActiveCampaign speaks your language.

ActiveCampaign Pricing

Plan	Monthly Price (1,000 contacts)	Key Features	Best For
Starter	$19	Email marketing, basic automation	Simple email needs
Plus	$59	CRM, landing pages, lead scoring	Growing businesses
Pro	$89	Full automation, predictive sending, split automations	Serious marketers
Enterprise	$159	Custom reporting, dedicated support	Large teams

The Bottom Line

ActiveCampaign isn’t a funnel builder. It’s the automation engine that makes your funnels intelligent.

If you want one platform that does everything, look elsewhere. But if you want email automation that handles any customer journey complexity—and you’re willing to invest time learning—ActiveCampaign is the industry standard for a reason.

Try ActiveCampaign Free for 14 Days →

10. OptimizePress – Best Sales Funnel Builder for WordPress

OptimizePress is a WordPress plugin suite that turns your self-hosted website into a complete funnel building system. Instead of paying $97-$297 monthly to external platforms, you install OptimizePress on your WordPress site and own everything outright.

Founded in 2010, OptimizePress was among the first landing page solutions built specifically for WordPress.

For WordPress users who believe in owning their digital real estate rather than renting it, OptimizePress is the independence play.

Why WordPress Diehards Choose This

Here’s the math that keeps small business owners up at night: ClickFunnels costs $97-$297 per month. That’s $1,164-$3,564 yearly, paid forever.

OptimizePress gives you comparable funnel features for $199/year.

Everything stays on your WordPress installation. Your pages, funnels, checkouts, membership content—all stored on hosting you control. No platform can suddenly raise prices, change terms, or shut down and take your business with it.

The plugin suite on Scale plan includes everything you’d expect from premium funnel platforms. OptimizeFunnels gives you visual funnel building with drag-and-drop simplicity.

OptimizeCheckouts handles payments with order bumps and one-click upsells. OptimizeMentor powers membership sites and courses. OptimizeUrgency adds countdown timers and scarcity elements.

Important: The Launch plan ($129/year) is a page builder only. No funnels, no checkouts, no memberships. If you want actual sales funnels, you need the Scale plan at minimum.

The tradeoff is responsibility. You manage hosting, security, updates, and backups. When something breaks during your product launch, there’s no 24/7 support team. For tech-comfortable users, this is fine—even preferable. For everyone else, it’s worth considering.

Key Features

• Native WordPress plugin integration (no external platforms)
• Drag-and-drop page builder with conversion focus
• 100+ conversion-optimized templates
• Visual funnel builder with pipeline view (Scale plan+)
• Checkout pages with one-click upsells via OptimizeCheckouts (Scale plan+)
• Membership sites and course hosting (Scale plan+)
• Countdown timers and urgency elements via OptimizeUrgency
• A/B split testing
• ThemeBuilder for complete website design
• Annual pricing—no monthly subscription drain

Who is OptimizePress Best For?

OptimizePress makes sense for people already committed to the WordPress ecosystem. Specifically:

• WordPress website owners who want funnels on the same platform
• Bloggers monetizing with courses, memberships, or digital products
• Marketers who prefer owning their infrastructure over renting
• Budget-conscious entrepreneurs are tired of monthly SaaS fees
• Developers and tech-savvy users are comfortable managing WordPress
• Anyone who’s calculated the lifetime costs of monthly platforms and flinched

If you hate WordPress or want zero technical responsibility, hosted platforms like ClickFunnels or Kartra will make you happier. But if WordPress is already home, OptimizePress lets you add serious funnel capabilities without moving out.

OptimizePress Pricing

Plan	Annual Price	Sites	Key Features	Best For
Launch	$129/year	1	Page builder, 100 templates, landing pages only	Basic lead generation
Scale	$199/year	10	All plugins, funnels, checkouts, memberships, courses	Serious funnel builders
Elevate	$249/year	25	Client websites, pro themes, premium templates, agency features	Agencies, multiple clients

💡 Note: Prices shown reflect current promotional rates. Renewals are charged at the same rate annually. 14-day money-back guarantee on all plans. Funnels, checkouts, and membership features require the Scale plan or higher.

The Bottom Line

OptimizePress isn’t for everyone. You need WordPress comfort and willingness to manage your own stack.

But for WordPress users who want real funnel capabilities without bleeding money to monthly platforms? The value proposition is undeniable. The Scale plan at $199/year gives you what other platforms charge $1,000+ annually to access—and you own it all.

Try OptimizePress →

11. Keap – Best Sales Funnel Software with Built-in CRM

Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses that need sales and marketing working together seamlessly.

While most tools on this list are funnel builders with CRM features added later, Keap started as a CRM and built marketing automation around it.

Founded in 2001, Keap has over two decades of experience helping small businesses automate their sales processes.

Why Service Businesses Love It

Most funnel builders treat CRM as an afterthought. Keap treats it as the foundation.

When a lead enters your funnel, Keap doesn’t just capture an email address. It creates a complete contact record tracking every interaction—pages visited, emails opened, appointments booked, quotes sent, payments received. Your sales team sees the full picture without digging through multiple tools.

The automation capabilities go beyond simple email sequences. Set up workflows triggered by quote acceptances, missed appointments, invoice due dates, or pipeline stage changes. When a prospect requests a quote and doesn’t respond within three days, automatically send a follow-up. When a client’s payment fails, trigger a reminder sequence.

This is CRM-powered automation, not just email drips.

The built-in payment processing is underrated. Send quotes that clients accept online, automatically convert to invoices, collect payments via credit card or ACH, and trigger fulfillment workflows—all without leaving Keap.

Fair warning: Keap isn’t cheap. Starting at $249/month plus a required $500 implementation package, the barrier to entry is real. But for businesses where a single closed deal covers months of subscription costs, the ROI math works differently.

Key Features

• Full CRM with contact management and activity tracking
• Visual sales pipeline management
• Marketing automation with drag-and-drop workflow builder
• Email marketing with professionally designed templates
• Appointment scheduling with automated reminders
• Quotes, invoices, and payment processing built in
• Lead scoring and contact tagging
• Dedicated business phone line (U.S. and Canada)
• SMS marketing and text automation
• E-commerce tools with shopping cart functionality

Who is Keap Best For?

Keap fits businesses with actual sales processes—not just “buy now” buttons. Specifically:

• Service businesses with consultative sales cycles
• Coaches and consultants managing client relationships
• Local businesses needing appointment scheduling and follow-up
• B2B companies with longer decision timelines
• Teams where sales and marketing need to share data seamlessly
• Anyone tired of their CRM and email tool not talking to each other

If you’re selling low-ticket digital products with simple funnels, Keap is overkill. But if your business involves quotes, appointments, follow-ups, and relationship building, the CRM integration changes everything.

Keap Pricing

Plan	Monthly Price	Contacts	Users	Best For
Pro	$249	1,500	2	Small teams, service businesses
Max	$289	2,500	3	Growing businesses, more contacts

💡 Note: Prices shown for annual billing (saves 17%). Monthly billing starts at $299. Additional users cost $39/month. The required implementation package is $500 one-time. 14-day free trial available.

The Bottom Line

Keap isn’t for everyone. The price tag eliminates casual users, and the learning curve requires commitment.

But for service businesses where sales relationships drive revenue, Keap delivers what cheaper tools can’t: a system where marketing and sales data actually live together.

Try Keap Free for 14 Days →

12. Involve.me – Best for Interactive Lead Generation Funnels

Involve.me is an interactive content platform that helps you create quizzes, calculators, surveys, and multi-step forms designed to capture and qualify leads.

Instead of boring “enter your email” forms, you build engaging experiences that visitors actually want to complete.

Why Interactive Content Converts Better

Everyone has a free ebook. Everyone offers a checklist. The inbox is full, and nobody cares anymore.

Interactive content breaks through that noise.

A quiz that promises “Find out which business model fits your personality” gets clicks. A calculator showing “See how much you could save” gets completions. And because users invest time answering questions, they’re more committed when they finally hand over their email.

Involve.me makes building these experiences stupid simple. Pick a template—product finder, ROI calculator, personality quiz, assessment—and customize with drag-and-drop. Add conditional logic so different answers lead to different outcomes. Connect to your email platform so leads flow directly into the right sequences.

The lead scoring happens automatically. Based on how people answer, Involve.me tags and scores them. Someone who selects “I’m ready to buy now” gets flagged as hot. Someone browsing casually gets nurtured differently. This qualification happens before you ever talk to them.

One limitation: Involve.me isn’t a complete funnel solution. You’re not building sales pages or checkout flows here. It’s a specialized tool for the top of your funnel that integrates with everything else.

Key Features

• Interactive quiz, survey, and calculator builder
• 300+ customizable templates for various use cases
• AI-powered funnel generator
• Conditional logic and personalized outcome flows
• Lead scoring and automatic qualification
• Payment collection via Stripe and PayPal
• 60+ native integrations including major CRMs and email platforms
• Embeddable widgets and popup options
• Built-in analytics with AI-powered reports
• GDPR compliant data handling

Who is Involve.me Best For?

Involve.me fits marketers who want higher-quality leads, not just more leads. Specifically:

• Course creators using quizzes to segment audiences before selling
• Coaches qualifying prospects before discovery calls
• E-commerce stores building product recommendation finders
• Service businesses using calculators to generate custom quotes
• Agencies creating interactive lead magnets for clients
• Anyone tired of low opt-in rates on standard landing pages

If your lead generation strategy is “download this PDF,” Involve.me offers a more engaging alternative that also tells you which leads are actually worth pursuing.

Involve.me Pricing

Plan	Monthly Price	Live Funnels	Key Features	Best For
Free	$0	2	Basic features, involve.me branding	Testing
Starter	$49	5	Custom branding, basic integrations	Getting started
Pro	$99	15	Advanced logic, payment collection	Growing businesses
Business	$199	30	Priority support, team features	Agencies, high volume

Note: Annual billing saves up to 40%. Enterprise pricing available for custom needs.

The Bottom Line

Involve.me won’t replace your funnel builder. But it might be the missing piece that makes your funnels actually convert.

If your opt-in rates are stuck and you’re tired of competing with everyone else’s free PDF, interactive content is worth testing.

Try Involve.me Free →

13. LightFunnels – Best Sales Funnel Builder for Ecommerce

LightFunnels is a cloud-based funnel builder designed specifically for ecommerce sellers. While most funnel platforms focus on digital products and lead generation, LightFunnels was built from the ground up for people selling physical products online.

Think of it as ClickFunnels meets Shopify, but without the Shopify monthly fee or the ClickFunnels price tag.

Why Ecommerce Sellers Choose This

Most funnel builders treat ecommerce as an afterthought. They’re designed for course creators and coaches, with product selling bolted on later. LightFunnels flips that priority.

• The AliExpress and Shopify import feature is a game-changer for dropshippers: Find a product, import it directly into LightFunnels with images and descriptions intact, build your funnel around it. No manual data entry. The workflow from “I found a product” to “my funnel is live” shrinks from hours to minutes.
• One-click upsells are where ecommerce funnels make their money: LightFunnels handles post-purchase upsells and downsells natively. Customer buys your main product, immediately sees a complementary offer, clicks yes, and it’s added to their order without re-entering payment info. That single feature can double your profit margins on the same traffic.
• Abandoned checkout recovery works automatically: Someone adds to cart but doesn’t complete purchase? LightFunnels sends email or SMS reminders to bring them back.

At $9.99/month for the entry plan, LightFunnels costs less than a single month of most competitors’ cheapest tiers.

Key Features

• One-click upsells and downsells to boost average order value
• Direct product import from Shopify and AliExpress
• Abandoned checkout recovery via email and SMS
• Visual funnel builder with real-time analytics
• A/B split testing for landing pages
• Digital and physical product support
• Built-in order management and fulfillment tracking
• Multiple payment gateways (Stripe, PayPal, and more)
• Custom domain support with global CDN
• Multi-language support for international stores

Who is LightFunnels Best For?

LightFunnels fits ecommerce sellers who want funnel capabilities without enterprise pricing. Specifically:

• Dropshippers importing products from AliExpress
• Shopify store owners want dedicated funnels for specific products
• Physical product sellers focused on maximizing average order value
• Ecommerce beginners who can’t justify $97-$297/month platforms yet
• Anyone running single-product or hero-product funnels
• Sellers testing products before committing to full store builds

If you’re selling courses, coaching, or services, other platforms serve you better. But for physical product funnels—especially dropshipping—LightFunnels punches way above its price point.

LightFunnels Pricing

Plan	Monthly Price	Key Features	Best For
Newbie	$9.99	Basic funnels, product management	Testing, beginners
Standard	$49.99	Advanced features, more funnels	Growing stores
Scale	$149.99	Full features, priority support	Established sellers

The Bottom Line

LightFunnels won’t replace Shopify for running a full store. But for product-focused funnels—especially dropshipping and single-product offers—it delivers ecommerce-specific features at a fraction of competitor pricing.

If you’re testing products or building hero-product funnels, LightFunnels lets you start for less than a fancy coffee habit costs monthly.

Try LightFunnels Free →

How to Choose the Right Sales Funnel Software

Expensive doesn’t mean better. I’ve watched small business owners sign up for $297/month platforms when a $27 tool would’ve done the job fine.

The funnel software industry loves selling premium features you’ll never use. Fancy automation triggers. Enterprise analytics. White-label everything. Sounds impressive until you realize you’re paying for a Ferrari to drive to the grocery store.

Use this guide to match the right tool to your actual needs—not your ego.

1. What’s Your Budget?

Let’s kill a myth: Cheap doesn’t mean bad.

Systeme.io’s parent company generates millions in revenue using their own platform. If it’s good enough to build a multi-million dollar business, it’s good enough to build yours.

Simple framework: Start cheap if you’re validating an idea. Systeme.io or a basic plan elsewhere. Once profitable, upgrade strategically when you know exactly what features you need.

Don’t go broke buying software before your first sale. But don’t let a $50/month difference hold back a business making $10K/month either.

2. How Tech-Savvy Are You?

Be honest.

If you’re a complete beginner who’s never built a funnel, ClickFunnels is worth considering despite the higher price. It’s not just software—it’s education. The One Funnel Away Challenge teaches you how to build funnels that convert, not just how to drag and drop boxes.

GoHighLevel offers similar support with live workshops, onboarding calls, and a massive community.

You don’t have to build funnels yourself either. Most agencies and freelancers use ClickFunnels or GoHighLevel. That means ready-made templates, shared funnels on YouTube, and easy access to professionals who can build for you.

If you already know what you want to build? Systeme.io handles most use cases without the learning curve tax.

3. Do You Already Use Other Tools?

Before picking a funnel builder, check what’s already in your tech stack.

ClickFunnels, Leadpages, and Instapage integrate with practically everything. GoHighLevel and Systeme.io have fewer native integrations since they want you using their built-in tools.

WordPress users face a unique decision: build funnels inside WordPress (OptimizePress) or on a separate platform? If you prefer separation, Systeme.io is affordable enough to add alongside your WordPress site.

Check the integrations page before the pricing page.

4. How Many Funnels Will You Run?

Building 3-5 funnels for your own business? ClickFunnels, GoHighLevel, or Kartra is overkill. You’re paying for unlimited capacity you’ll never touch.

For smaller operations, Systeme.io, GetResponse, or Leadpages give you everything you need without enterprise pricing.

Managing client funnels? Unlimited pages and funnels matter. GoHighLevel and Systeme.io (Unlimited plan) offer unlimited sub-accounts. GoHighLevel goes further with full white-label capabilities.

Match the tool to your volume.

5. What Type of Funnel Are You Building?

Top-tier platforms can build almost any funnel. But some tools pull ahead for specific use cases:

• Lead generation? Leadpages offers beautiful, conversion-tested templates
• Video-heavy funnels? Kartra has native video hosting with in-video CTAs
• Courses or memberships? Kajabi focuses entirely on student experience
• Quiz funnels? Involve.me specializes in interactive content
• Ecommerce? LightFunnels was built specifically for physical products
• WordPress? OptimizePress keeps everything under one roof

Match the platform to your primary use case.

Final Thoughts

That was a lot. Let me make it simple.

• Bootstrapping or testing an idea? Start with Systeme.io. It’s free, it works, and you’ll keep every dollar you make. No risk. No excuses.
• Running an agency? GoHighLevel is non-negotiable. Unlimited clients, one flat fee, white-label everything. The ROI is obvious.
• Selling courses or coaching? Kajabi makes your content look worth every penny you’re charging. Premium experience = premium prices.
• Want the gold standard with world-class training? ClickFunnels built this industry. The templates convert. The education is unmatched.

Stop researching. Seriously.

The “perfect” funnel software doesn’t exist. But the perfect funnel for YOUR business? It’s sitting in one of these trials, waiting for you to build it.

Pick one. Sign up. Launch something this week.

The best funnel is the one that’s actually live.

Now go make some sales.

Frequently Asked Questions