What Is Daily Deal Funnel? Structure, Use Case, And Tips

Do you want a simple way to increase sales for your online store? A Daily Deal funnel can turn your website traffic into paying customers.

Think of it as a special flash sale on your e-commerce site. It guides a shopper from seeing a great deal directly to your checkout page.

This funnel presents an exciting offer on a single product. A countdown timer shows the deal ends soon. This creates urgency and motivates people to buy immediately instead of leaving your site.

In this guide, we show you everything required to build a successful funnel for your business. We will cover:

• 4 simple tips to help you get more sales from your funnel.
• The essential parts of a Daily Deal funnel so you understand how it works.
• A clear strategy to help you plan your deals for the best results.

Ready to get started?

Let’s begin by breaking down what a Daily Deal funnel actually is.

What Is a Daily Deal Funnel?

A Daily Deal funnel is a simple, two-page funnel designed to get sales quickly.

It works by offering a product at a big discount, often between 30% and 70% off the regular price. This deal is only available for a limited time. When people see a countdown timer, it creates a sense of urgency, encouraging them to buy now before the offer disappears.

You have seen this strategy on popular websites. Companies like Groupon and LivingSocial built their businesses using this exact model.

This strategy is very effective for online businesses. It gives customers a clear reason to stop browsing and make a purchase.

Daily Deal Funnel Structure

The Daily Deal funnel uses just two pages. This simple structure keeps your customer focused on the offer and makes the buying process easy and fast. Each page has one clear job.

• Order page (Usually use 2-Step Order Form)
• Thank you page

1. Two-step order form page

This is the most important page in the funnel. Its goal is to present an irresistible offer that convinces people to buy. The success of your entire campaign depends on the quality of this deal.

You can create a great offer in a few ways:

• Give a discount: Offer a simple coupon code or a direct price reduction.
• Create a bundle: Combine several products into a high-value package. This boosts the total price while making your customer feel they received a great bargain.

Besides the offer, the page also includes a headline to grab attention, product details, and an image so the customer can see what they are buying. A simple order form lets them complete the purchase directly on the page.

The discount you offer is the most critical part of the Order Page. It needs to be exciting enough to make someone buy right now.

The best discounts for a Daily Deal funnel are usually between

30% and 70% off the regular price. This range is a sweet spot for a few reasons.

A small discount, like 10% off, does not create urgency and often feels like a standard sale, not a special event. On the other hand, an extremely high discount, like 90% off, can sometimes make customers question the product’s real value.

A discount between 30% and 70% feels significant enough to be a special bargain that people do not want to miss.

So how do you choose the right percentage for your product? You need to consider a few things to find the perfect number:

• Your Profit Margin: Look at your numbers first. You need to offer a discount that still allows your business to benefit from the sale.
• The Product’s Value: Think about the item’s regular price. A 30% discount on an expensive product feels like a huge saving. A lower-priced item might need a 50% discount to create the same level of excitement.
• Your Campaign Goal: What do you want to achieve with this deal? If you want to sell old inventory quickly, a bigger discount helps. If your goal is to attract new customers who will buy again, a strong discount on a popular product is a great strategy.

The key is to find a balance. You want to create an offer that your customers feel is a great deal while also helping you achieve your business goals.

2. Thank You Page

After your customer completes their purchase, they land on the Thank You page.

This page confirms their order was successful and tells them what happens next, such as when their product will ship.

But this page can do more than just say thanks. You can turn it into a powerful tool for getting new customers.

By adding social sharing buttons, you transform the Thank You page into a “Share Page.”

This encourages your happy new customer to share the great deal they just got with their friends and family. When they share the deal, they act as free advertising for your store. Each new customer can bring in more customers, helping your sales grow.

How to Use the Daily Deal Funnel in Your Business?

No matter what kind of business you run, you can use a Daily Deal funnel to attract customers and increase sales. The strategy is flexible and works for selling both products and services.

Here are a few examples of how you can use it:

• Network or Affiliate Marketer: You can provide a special deal on a bestselling product for first-time customers. The Thank You page is the perfect place to ask them to share the offer and bring in new leads.
• eCommerce Store: You can feature a different product each week with a large discount to drive quick sales.
• Author or Coach: You can highlight a specific book or course. On the Thank You page, give customers a unique link to share, helping to spread the word about your brand.
• B2B Business: You can offer a discount on your most popular product to generate new leads. You can run the funnel any time you need to find more potential clients.
• Professional Services: You can offer a steep discount on your most popular service, like a haircut or a consultation. Provide a special coupon on the Thank You page that your happy clients can share with their friends.
• Retail or Local Store: You can get ideas by looking at popular deals on sites like Groupon. You can then create a similar offer that runs continuously just to attract new customers to your store.

4 Tips to Get More Sales With Your Daily Deal Funnel

1. Create an irresistible offer

Your offer is the most important part of your funnel. A great offer brings in sales and new customers. Without a strong offer, your funnel will not work well.

In the video below, Russell Brunson shares how to sell anything to anyone with an irresistible offer.

According to Entrepreneur, there are 7 keys to creating an irresistibly compelling offer.

• Be Clear: Your offer must be simple and easy to understand in seconds. A confused customer will not buy anything.
• Offer High Value: The deal should feel like a huge win for the customer. The value they get should seem much greater than the price they pay.
• Give a Great Discount: A significant price reduction is the easiest way to show value. This is the core of a Daily Deal funnel.
• Explain the Offer Simply: Clearly state exactly what the customer gets. List the products in a bundle or explain the service details so there are no surprises.
• Create Urgency: The offer must have a deadline. A countdown timer is a great tool for this, as it encourages people to act immediately.
• Use a Strong Call to Action (CTA): Tell your customer exactly what to do next with a clear button like “Buy Now and Get 50% Off” or “Claim Your Deal”.
• Add a Guarantee: Remove any risk for the buyer. A money-back guarantee makes customers feel safe and confident in their purchase.

2. Beware of fake discount prices

To build a trustworthy brand, you need to be honest with your pricing. A fake discount is when you invent a high “original price” for a product just to make the sale look better.

For example, claiming a $25 item was “originally $100” when you never actually sold it for that price is a fake discount.

This practice is a quick way to lose customer trust.

Today’s shoppers are smart, and they can easily compare prices online. If they discover your “original price” is not real, they will not buy from you. Worse, they will never trust your business again.

Using fake discounts also teaches your customers that your products are not worth their full price. They learn to only wait for a big sale, which hurts your profits in the long run.

The solution is simple: Be honest. Always use the real price that you have sold the product for as your “before” price. A genuine discount on a quality product is a powerful offer. Focus on building a brand that customers trust for its quality and fair pricing

3. True expiration dates

The countdown timer is a key part of your Daily Deal funnel. But it only works if the deadline is real. Some businesses use timers that simply reset every time a person visits the page or use banners that say “Sale Ends Tonight!” for weeks at a time. This creates fake urgency.

Customers notice this trick quickly. If they visit your site on Monday and see an offer that “ends in 24 hours,” and then see the exact same message on Wednesday, they know the deadline is not real. This immediately breaks their trust in your business.

When you use fake deadlines, you teach your customers to ignore them. Your “limited-time” offers lose all their power because there is no reason for a customer to act now. They learn they can just come back next week and get the same deal.

Make your deadlines real. When the countdown timer hits zero, the offer must end. This means either the page disappears or the price goes back to normal. When your customers learn that your deadlines are honest, they will take your offers seriously and act quickly.

4. Use a good platform to save time

Building a sales funnel from scratch is a lot of work. You have to create the pages, connect a payment system, and make sure everything works together without breaking. This can take a lot of time and technical skill.

A platform like ClickFunnels simplifies this entire process. It’s an all-in-one tool designed to help you build profitable funnels quickly, even if you have no tech experience.

Here is how ClickFunnels makes building a Daily Deal funnel so easy:

Pre-Built Funnel Templates: You can start with a template designed specifically for daily deals. This means you do not have to guess at the design, which saves you hours of work.

Simple Drag-and-Drop Editor: You can easily customize your pages with a visual editor. You do not need to write a single line of code. Just click and drag elements where you want them.

Seamless Automation: ClickFunnels connects everything for you automatically. The order page, payment processing, and thank you page all work together perfectly from the start, creating a smooth sales process for your customers.

Using a platform like this lets you launch your Daily Deal funnel in an afternoon instead of weeks. You can focus on your products and customers instead of struggling with technology.

Ready to Get More Sales?

You now know how a simple Daily Deal funnel can bring in sales for your business. You learned that an irresistible offer combined with a real deadline is the key to success. By being honest with your pricing and your deadlines, you build trust and encourage customers to buy.

Knowledge is the first step. The next step is to take action. Use what you learned here to plan and build your first Daily Deal funnel.

The Daily Deal funnel is just one type of sales funnel. There are many others you can use to grow your business for different situations.

If you want to learn more, you should get the Funnel Hacker Cookbook. It’s a free book that shows you the core funnels used by the most successful online businesses. It breaks down exactly how each funnel works and when you should use it.

Get your free copy to discover the right funnel for your business.