Types Of Sales Funnel

This page breaks down the different types of sales funnels. Use this guide to select the perfect strategy for your specific needs.

Lead Generation

Use these funnels to capture contact information from potential customers by offering valuable free content. Builds email lists with qualified prospects who show genuine interest in your topic. Creates the foundation for future sales efforts through relationship building and trust development.

The complete guide to lead magnet funnel

Lead Magnet Funnel

Offers a freebie (lead magnet) to get a person’s email address and build a relationship.

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Squeeze Page Funnel

A type of lead magnet funnel that uses a landing page designed for higher conversion.

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Reverse Squeeze Page Funnel

A twist on the squeeze page funnel. Give value upfront, then ask for an email for more.

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Bridge Funnel

Connect two related concepts to help the customer make a smooth transition into your main offer.

A smiling woman in an orange shirt uses a laptop. Text reads “What is a Quiz Funnel? Everything You Should Know.” A graphic highlights quiz funnel stats: 1,598 pageviews and 1,132 opt-ins. The FunnelSecrets logo is at the bottom.

Quiz Funnel

Uses a quiz to capture potential customers’ email addresses, segment them into different groups, and personalize the sales journey.

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Application Funnel

Prospects apply to work with you, creating exclusivity and pre-qualifying serious buyers for high-ticket services.

Buyer Funnels

Converts prospects into paying customers by presenting clear solutions to specific problems. Guides potential buyers through logical steps that lead to purchases. Focuses on people ready to buy and removes obstacles that prevent sales decisions.

How To Create Tripwire Funnel: Complete Guide

Tripwire Funnel

Low-cost offer that converts cold traffic into paying customers before selling higher-priced products.

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Sales Letter Funnel

Long-form copy that educates prospects about problems, then presents your solution as the answer.

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Video Sales Letter Funnel

Video presentation that tells stories and builds rapport before making your core sales pitch.

Event Funnel

Promotes live presentations like webinars and workshops to attract large audiences. Builds authority through valuable education, then presents exclusive offers to attendees.

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Invisible Funnel

Provides valuable content first, then soft-sells your product without obvious sales pressure or hype.

Other Funnels

Serves specialized business needs that require custom approaches beyond standard methods.

daily deal funnel diagram

Daily Deal Funnel

Time-sensitive offers that create urgency and push prospects to buy within specific deadlines.